How do I create a website that mimics the big companies offering the same types of services at affordable prices since I am doing my business out of pocket without traditional sources of financing?
Answer:
First, I recommend that you do not try to match the big companies. They have big advertising budgets, deep pockets, and frankly sometimes they really don’t care whether their Web site is profitable. So do the things that the big companies are not doing.
For starters, whatever your market, can you find a niche market within it? It’s easy to go broke trying to reach everybody on the Net! It’s far better to find a smaller market and create products for that niche.
Next, don’t spend big bucks on a Web site. Instead, start small and then do small things to improve it.
Also invest $100 or so in highly targeted Google ads. Do a simple survey, asking people what they would like to learn, and collect their e-mail addresses.
Only then should you start creating a product for that market.
Finally, start small and build on your success. In other words, if you can make $100, invest $50 of that in more Google ads. When you make $1,000, invest $500 in an affiliate program. And so on.
