Some businesses understand the importance of an e-mail newsletter for real engagement with their customers.
These businesses don’t:
Your e-mail newsletter shouldn’t be a one-way blast; it’s a wonderful opportunity to connect with your readers.
How easy do you make it for your customers to contact you by e-mail? Does your newsletter go out from a “do not reply” e-mail address? Do you omit your e-mail address from your Web site? Do you fail to respond to people who do e-mail you?
People value their in-box, so if you can get into it (with their permission), you’re in a strong, trusted position. Don’t miss the opportunity to connect by e-mail, and don’t waste the opportunity when it arises.
