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Be Their First Choice

 30th April 2012 by gihan

The Internet has changed the way people buy, so you need to change the way you sell. In particular, you need to “front of mind” for your prospective clients so they think of you first when they are ready to buy.

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Feature Interview: Be Their First Choice – with Michael Licenblat

The Internet has changed the way people buy, so you need to change the way you sell. In particular, you need to “front of mind” for your prospective clients so they think of you first when they are ready to buy. In this conversation, Michael Licenblat interviews me about the power of e-mail marketing, particularly with an e-mail newsletter.

Get Smart: How to Find the Truth on the Internet

We’re being bombarded by more information than ever before, and not all of it is relevant and accurate! The Internet is part of the problem, of course, but it can also be part of the solution. If you know how to do your research, the Internet can be a wonderful source of accurate, unbiased information. But how do you do this? In our book Out of Office, my co-author Chris Pudney and I talk about the importance of finding, evaluating and assessing information on-line. We share some of these ideas here …

To get our book, visit the Web site Out of Office: Using the Internet for Greater Freedom in Your Work Life.

Seven Tips for More Engaging Webinars

Even experienced presenters don’t know how to adapt their presentations to the webinar environment – because it’s new technology, an unfamiliar environment, and webinar audiences have different expectations about the value of webinars. So here are my top seven tips for making your webinars more engaging and effective.

Read more in my book “Webinar Smarts”.

The eGurus Community

I created the eGurus Community because I realised some business owners had different Internet needs than the typical small business owner. Sure, we all care about on-line marketing, but some of us can also use the Internet for “e-learning” – in other words, taking the material you teach, coach, facilitate or write about, and converting it into electronic form for on-line delivery. The eGurus Community shows you how to do that right.

This month’s members-only webinar shows you how to publish, write and promote a high-quality newsletter that keeps you front of mind with clients and prospective clients.

If you're not an eGurus member yet, find out more about it here.

The Fit for the Future Podcast brings you regular ideas, interviews and insights about how you, your teams and your organisation can become fit for the future.

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