This book is a no-nonsense guide to persuade you to write a book to build your authority and boost your business (its subtitle is “The Insider’s Guide To Increasing Your Sales & Improving Your Career With A Book”). With a provocative title like this, it’s not surprising this book is short, sharp and direct.
This is very much a “Why?” book (that is, it’s intended to persuade you) rather than a “How-To” book. It’s written in three main parts: The benefits of writing a book, a long list of case studies, and ways to leverage your book. All of these are in overview form, rather than much detail.
If you want to know the nitty-gritty details of writing and publishing, look elsewhere. But if you’ve been thinking of writing a book for a looong time, then this might be just what you need to spark ideas and give you inspiration.