In this episode, we look at content marketing in detail; and also talk about telecommuting in your organisation.
Listen to the episode here:
Content Marketing Made Easy
Content marketing is a bit of a buzzword now, but behind the hype is an important tool for building credibility, positioning yourself as an authority, and getting high-quality enquiries to your business. In this episode, I talk about why content marketing is important, and then show you how to create and distribute high-quality material easily and quickly.
Out of Office: Yahoo and the Telecommuting Controversy
On 22nd February, Yahoo’s CEO Marissa Mayer made a ruling that all Yahoo staff need to be physically in the office – in other words, no more Out of Office work. The decision sparked off discussion, debate and arguments, both in the tech media and in mainstream media as well. Now that the dust has settled, my friend Chris Pudney and I talk about some of the issues around this – including productivity, convenience, comfort and collaboration.
Content Marketing Workshops in Sydney
If you’d like to know more about content marketing and how to use it in your business, come to my two one-day workshops in Sydney this month.
The first one puts your content marketing platform in place, with blogging, special reports, article writing, and social media. Then, on the following day, we look at making your ideas more visual – through slide shows, PowerPoint, video, infographics, and animation. Come to one or both sessions – whatever suits you needs.
The Fit for the Future Podcast brings you regular ideas, interviews and insights about how you, your teams and your organisation can become fit for the future.
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