Selling In The Internet Age
The Internet has changed the way we buy – which means all businesses need to change the way they sell.
Listen to the episode here:
Be Their First Choice
One of the biggest ways the Internet has changed selling is that you don’t know when your customer is ready to buy. So you have to be there always, regularly delivering value. A high-quality e-mail newsletter, published regularly and delivered to your readers’ in-boxes – with their permission – is one of your most powerful marketing tools.
Selling In the Internet Age
Paul Archer is an international speaker, trainer and consultant, who teaches sales leaders and salespeople how to be more effective – especially in the age of the Internet, where the dynamics of selling have changed. In this interview, he talks about the changing sales landscape, how to build rapport in an electronic world, and what practical steps organisations and sales leaders need to take.
Social Media for Business Leaders
This year I’ve been a regular contributor to Winston Marsh’s excellent Business Marketing audio program. In this extract, Winston interviews me about social media – and how to do it differently so you stand out, not just fit in.
The Fit for the Future Podcast brings you regular ideas, interviews and insights about how you, your teams and your organisation can become fit for the future.
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