This month, we look at inbound marketing, and how to combine social media and e-mail to create a powerful online marketing funnel.
Listen to the episode here:
Social Media Leadership
The key to social media success is using it to position yourself and your organisation as an authority in solving your customers’ problems. This short extract from my audio program “Social Media Leadership” explains the big picture.
The Inbound Marketing Funnel
E-mail is one of the oldest Internet tools available, but still one of the most effective for most marketers and business owners. In this conversation with Josh Cobb of Real Estate Dynamics, we discuss a step-by-step system for driving people through your e-mail marketing funnel, to turn them from social media followers into e-mail subscribers and then into customers.
The Fit for the Future Podcast brings you regular ideas, interviews and insights about how you, your teams and your organisation can become fit for the future.
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