When most organisations think of their customers, they think only of doing things for them. That’s good, because it means you focus on serving them. However, customers now have more power and influence than ever before, and are happy to help you as well. Involve your customers and clients in your innovation programs, so you can provide better products, services and experiences.
If you want to be more customer-centric in your business, watch the recording of my webinar “Customer-Centric Innovation”:
After the webinar, I asked participants “What was the most useful thing you learned today?” Here are some of their answers:
“Innovative beliefs and attitudes towards customer-centric focus”
“Amazing, diverse ways of involving customers in our business and business design”
“Engage more with the customer”
“The questions made me think more about how I can involve clients”
“Crazy ideas may not seem too crazy after all!”
“Importance of placing greater focus on customer needs/wants”
“Be more active in engaging customer’s opinions”
“Areas to consider for involving customers more “
“A reminder to be generous in sharing with your customers – this will enable better engagement and more innovative/better products/services”
“The whole format of the session”
“Need to have an external focus and be open to understanding the changing landscape and not be rigid in what how we engage and approach our cutomers”
“Being more open to the customer/client input and asking them in various ways”
The Future Proof Webinar Series
The Future Proof webinar series will keep you in touch with our future - what's ahead, what it means for us, and how to stay ahead of the game.
In each webinar, I'll cover an important topic about the future - for example, the shift of power to Asia, the changing workplace, healthcare technology, the shift to customer-centric business, big data, and more. This is not just theory; I'll also give you practical examples and ideas for you to future-proof your organisation, teams, and career.