Authority – How to Stand Out in a Crowded World
As markets become more competitive and customers have more options than ever before, it’s essential to stand out from the crowd. Advertising doesn’t work anymore, unless you have very deep pockets. Instead, learn how to build credibility and establish yourself as an authority.
You can watch the recording here:
After the webinar, I asked participants “What was the most useful thing you learned today?” Here are some of their answers:
“To ask ‘Why is this relevant now?'”
“The process outlined to write a book”
“The idea of figuring out what things have changed in the world for your market and what they need to plan for to create a sense of urgency linked to your book.”
“the importance of explaining why … is relevant NOW using a variety of sources”
Want To Write Your Own Authority Book?
What would it mean for you and your business to be the author of a book? It doesn’t take years anymore! You can be a professionally published author in months – with just a couple of days’ effort on your part.
The Future Proof Webinar Series
The Future Proof webinar series will keep you in touch with our future - what's ahead, what it means for us, and how to stay ahead of the game.
In each webinar, I'll cover an important topic about the future - for example, the shift of power to Asia, the changing workplace, healthcare technology, the shift to customer-centric business, big data, and more. This is not just theory; I'll also give you practical examples and ideas for you to future-proof your organisation, teams, and career.