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The Halo Effect

 7th July 2016 by gihan

TheHaloEffect

Your positioning in your marketplace – how your ideal customers and clients view their relationship with you – has a huge impact on your success. If you have low-level positioning, you’re constantly pushing hard to get noticed and get picked. But if you’re positioned as an expert, authority, or partner, the right customers and clients are magnetically attracted to you.

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You might already know about my Business Book in a Box service, where we take the ideas in your head and write a book for you.

If you’re happy to do the writing yourself, but don’t know how to turn it into a book, you might be interested in my new “Fast Track Your Book” Masterclasses, coming up soon in Sydney and Melbourne.

This is a one-day program to teach you the process of writing a book – including structure, layout, cover design, ISBN, barcodes, illustrations, and access to all the suppliers I use myself. You’ll walk out with a detailed outline of the book, the knowledge of how to fill in the content, and a realistic action plan for getting it done.

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