The Halo Effect
Your positioning in your marketplace – how your ideal customers and clients view their relationship with you – has a huge impact on your success. If you have low-level positioning, you’re constantly pushing hard to get noticed and get picked. But if you’re positioned as an expert, authority, or partner, the right customers and clients are magnetically attracted to you.
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Fast Track Your Book – Masterclass
You might already know about my Business Book in a Box service, where we take the ideas in your head and write a book for you.
If you’re happy to do the writing yourself, but don’t know how to turn it into a book, you might be interested in my new “Fast Track Your Book” Masterclasses, coming up soon in Sydney and Melbourne.
This is a one-day program to teach you the process of writing a book – including structure, layout, cover design, ISBN, barcodes, illustrations, and access to all the suppliers I use myself. You’ll walk out with a detailed outline of the book, the knowledge of how to fill in the content, and a realistic action plan for getting it done.
The Fit for the Future Podcast brings you regular ideas, interviews and insights about how you, your teams and your organisation can become fit for the future.
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