The Five Essential Internet Tools For Experts

If you're an expert, these are the 5 key Internet tools you must use to build credibility, demonstrate expertise and stay on the leading edge of Internet technology for delivering your expertise:

Briefly, they are:

An e-zine (e-mail newsletter): To maintain an on-going relationship with your community.
A podcast (audio newsletter): To build a stronger, more personal connection than the written word.
On-line video: To provide an experience of you delivering your expertise.
E-books: To deliver material on-line with substance.
A blog: To demonstrate your authority as a leading expert in your field.

And of course, there's a Web site, but nowadays that's taken for granted. If you're serious about your business, you will have a Web site. These five tools are additional to your Web site.

Which of these are you already using? More to the point, which are you not using (yet)?

Key words: Internet Marketing, Web 2.0

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Gihan Perera is the author of "Get Active: Web Sites for Speakers, Trainers, Coaches and Consultants" and "Fast, Flat and Free: What You Need to Know to Stay Ahead in a Connected World". Visit http://GihanPerera.com and get your complimentary copies now.

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