Put Your Prices Up

Would you like to know one of the easiest ways to sell more products, either on the Internet or in your presentations? Easy: Charge more money.

Now you're probably thinking "Duh!" (or words to that effect). But hear me out ...

I'm not talking about increasing the price of your $25 book to $30. No, I'm talking about something on a much bigger scale.

Instead of making those little $25 sales, create a $250 product and sell that instead. And why stop there? Why not create a $2,500 package?

Sure, it takes more effort to convince somebody to buy a $2,500 product. But does it take a hundred times as much effort? No way! Because remember that you've got to make 100 sales of that $25 book to make as much money as just one sale of the $2,500 product.

That's just one of the benefits of selling high-price products. Here are some more:

The profit margins are usually higher.
When you discount the price for special offers, you still make a big profit.
Your product sales can make up for a lower fee or additional services.
It's easier to pack in lots of extra value to justify the higher price.
When you have one of those magic days when practically everybody buys, it becomes a really great day!
You can ask others to sell it on your behalf for a share of the profit, and still make good money.
Other people are more motivated to sell high-price products because they get more money as well.
If you swap products with other speakers, you can get much more in return.

Key words: Creating Products

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Gihan Perera is the author of "Get Active: Web Sites for Speakers, Trainers, Coaches and Consultants" and "Fast, Flat and Free: What You Need to Know to Stay Ahead in a Connected World". Visit http://GihanPerera.com and get your complimentary copies now.

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