Spin One Idea Into Dozens of Products

Last week, a new consulting client was telling me how much material he's written - and how poorly he's leveraging it. His PC is full of old newsletter articles, half-completed book chapters, workshop handouts, one-page tip sheets, and more.

He knows that if he just re-packages even a small part of this material, he can easily create enough content for years to come - without having to write anything new! Of course, he will continue creating new material, but it's reassuring for him to know that there's no pressure to do so.

Are you in the same lucky position?

I bet you've also got tons of material sitting there idle. For instance, if you wrote an article for a print magazine some years ago, here are 12 other "products" you can spin it into:

Re-use it as an e-zine article.
Fax it as a printed article to your top 20 clients.
Read it out loud and record it for a podcast episode.
Take the key points and create a one-page tip sheet.
Publish it as a blog post.
Slice it up into pieces and send it as an on-line course.
Expand it into a special report.
Expand it into a book chapter.
Turn your statements into questions and create a self-assessment questionnaire.
Combine it with other articles to create an e-book.
Put it on your Web site as a Web page (good for search engine marketing).
Send it to your database and then present a teleseminar to discuss it in more detail.

That's just the tip of the iceberg. For example, you could also adapt it slightly to suit different niche markets, and then do any of those 12 things all over again.

Don't ignore the riches already at your fingertips.

Because we're thinkers, It's tempting for us infopreneurs to constantly be thinking about the next idea, the next article, the next piece of intellectual property. But look back at what you've already got - and figure out how to leverage it more effectively.

Key words: Creating Products

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Gihan Perera is the author of "Get Active: Web Sites for Speakers, Trainers, Coaches and Consultants" and "Fast, Flat and Free: What You Need to Know to Stay Ahead in a Connected World". Visit http://GihanPerera.com and get your complimentary copies now.

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