How do you create successful and profitable webinars? In his thought-provoking blog post, “Difficulties in Managing Web-based Seminars”, Larry Sloan poses this question for somebody promoting a webinar:
“Two days out, you only have two people registered to attend. What went wrong? What could be done to help ensure a win-win webinar experience?”
What would YOU do?
It’s worth wondering what you could do in this situation.
Of course, one option is to cancel the webinar altogether, but that’s the easy way out. And the two people who have registered have made a commitment to you – are you willing to keep your commitment to them?
Here are a few things I’ve done:
- Advertise the webinar again – because not everybody will have got it the first time, and some people just don’t like making a commitment until the very end.
- Open it to a wider audience
- Go ahead and do a fabulous job for the two people anyway!