How do you create successful and profitable webinars? In his thought-provoking blog post, “Difficulties in Managing Web-based Seminars”, Larry Sloan poses this question for somebody promoting a webinar:
“Two days out, you only have two people registered to attend. What went wrong? What could be done to help ensure a win-win webinar experience?”
What would YOU do?
It’s worth wondering what you could do in this situation.
Of course, one option is to cancel the webinar altogether, but that’s the easy way out. And the two people who have registered have made a commitment to you – are you willing to keep your commitment to them?
Read the blog post for the contributions from others.
Here are a few things I’ve done:
- Advertise the webinar again – because not everybody will have got it the first time, and some people just don’t like making a commitment until the very end.
- Open it to a wider audience
- Go ahead and do a fabulous job for the two people anyway!
There’s no doubt that you need to be active on social media, but are you doing it well? If it’s taking too much time and effort, and not giving you enough of a return, perhaps it’s time to re-evaluate the way you’re doing it. In this webinar, I’ll show you five simple ways to get better with social media.
Visiting your Web site is a lonely experience, especially in the age of social media, where people are used to interacting on sites where there’s a constant stream of activity (like Twitter and Facebook). In fact, people are now relying more on the opinions of friends and peers before making decisions. So it’s not easy for them to make a decision in isolation on your Web site. You can help them by providing “social proof” – that is, the opinions of other people – on your Web site.
I really do love using webinars in my business. But even I admit that webinars are just one of the tools of electronic communication in modern business life, and sometimes one of the other tools might be more appropriate for your purpose.
There’s no doubt that you need to be active on social media, but are you doing it well? If it’s taking too much time and effort, and not giving you enough of a return, perhaps it’s time to re-think your strategy. Here are five small – but significant – adjustments you can make to your social media plan.
The Internet has changed the entire buying process. If you want to be front of mind with customers and clients, you need to be constantly reinforcing your connection with them, not just trying to get by with individual transactions. In this webinar, I’ll show you the most powerful ways to connect with your online network.
Some presentation skills coaches say that you should speak about something you’re passionate about. As important as it is to speak from your own passion, it’s far more important to speak about something that matches the audience’s passion.
I’ve created an e-book/MP3 program “Find Your Market”, which helps you identify and target key markets in your area of expertise.
Expert Gold Radio brings you monthly ideas, information, interviews and insights into leveraging your leadership – through better communication, on-line learning and Internet marketing.
One of the biggest ways the Internet has changed selling is that you don’t know when your customer is ready to buy. So you have to be there always, regularly delivering value. A high-quality e-mail newsletter, published regularly and delivered to your readers’ in-boxes – with their permission – is one of your most powerful marketing tools.
Paul Archer is an international speaker, trainer and consultant, who teaches sales leaders and salespeople how to be more effective – especially in the age of the Internet, where the dynamics of selling have changed. In this interview, he talks about the changing sales landscape, how to build rapport in an electronic world, and what practical steps organisations and sales leaders need to take.
This year I’ve been a regular contributor to Winston Marsh’s excellent Business Marketing audio program. In this extract, Winston interviews me about social media – and how to do it differently so you stand out, not just fit in.
