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Archive for the ‘Authority and Personal Brand’ Category

Google Has Diluted the Value of Your Expertise

 2nd October 2017 by gihan

Claim Your Expertise

 29th August 2017 by gihan

Successful leaders stand for something – and are known for it. This is your personal brand. Many entrepreneurs and business owners recognise the value of a personal brand because they can leverage it for their business. However, a personal More ...

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Authority Selling with Magnetic Messages

 11th May 2017 by gihan

Authority Selling with Magnetic Messages

In a crowded marketplace where sales meetings are getting shorter and buying cycles are getting longer, it’s becoming more difficult to cut through the clutter and sell with impact. In this webinar, I’ll show you how to use the power More ...

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Step Up and Stand For Something

 1st December 2016 by gihan

Step Up and Stand For Something

Great leaders aren’t afraid to stand for something that matters to them, even if it means being unpopular. They have a strong personal brand based on what they stand for, and built on two things: their expertise (what they know) and their More ...

Step Up and Stand For Something

 18th August 2016 by gihan

Step Up and Stand For Something

Great leaders aren’t afraid to stand for something that matters to them, even if it means being unpopular. They have a strong personal brand based on what they stand for, and built on two things: their expertise (what they know) and their More ...

Authority Marketing

 29th July 2016 by gihan

AuthorityMarketing

Are you a pushy promoter, a preferred supplier, a recognised expert, or a trusted authority? In this webinar, I show you how to leverage a published book to build your authority and attract business rather than chasing it.

In this webinar, I talked More ...

The Halo Effect

 7th July 2016 by gihan

TheHaloEffect

Your positioning in your marketplace – how your ideal customers and clients view their relationship with you – has a huge impact on your success. If you have low-level positioning, you’re constantly pushing hard to get noticed More ...

Step Up: Positioning Matters

 5th July 2016 by gihan

In Australia, it’s the start of a new financial year, and many businesses are setting goals and plans for the new year. It’s a challenging time in business, with a lot of uncertainty – including our recent Federal election in Australia, More ...

Authority – How to Stand Out in a Crowded World

 9th June 2016 by gihan

Authority

As markets become more competitive and customers have more options than ever before, it’s essential to stand out from the crowd. Advertising doesn’t work anymore, unless you have very deep pockets. Instead, learn how to build credibility More ...

How to Use a Book to Build Your Authority

 31st May 2016 by gihan

How to Use a Book to Build Your Authority

In our increasingly online world, where people communicate using 140-character tweets and Instagram photos, the humble book is still one of the best ways to show your authority as an expert. In fact, it’s become even more powerful More ...