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Archive for the ‘Customer-Centric’ Category

Are You Involving Your Most Passionate Customers In Your Business?

 12th December 2017 by gihan

I was speaking at a local government conference about how they can involve their residents – their customers and clients – more in their day-to-day operations. Are you doing the same in your business? Don’t treat your customers as More ...

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Involve Your Customers and Clients In Your Marketing

 27th September 2017 by gihan

How well do you involve your clients and customers in your business processes? In a social, mobile, and global world, they have more power than ever to boost your business. Here’s one way to involve them in your marketing, so you get more customers More ...

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The Future of Medicine is the Patient … err, Customer

 31st March 2017 by gihan

Last year, my parents moved house after 40 years. When searching for a new local GP, my 80-year-old father’s first source of information was online reviews he found on Google. Although he’s intelligent and computer-savvy, he’s More ...

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Leads vs Loyalty: The Better Way to Make Money

 25th October 2016 by gihan

Leads vs Loyalty: The Better Way to Make Money

I have been speaking recently at conferences in a range of industries – including financial planning, corporate travel, insurance underwriting, banking, and healthcare. As part of our presentation briefing, I always ask my client about the More ...

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Survive and Thrive in a Customer-Centric World

 15th September 2016 by gihan

Survive and Thrive in a Customer-Centric World

The customer is not always right, but the customer is always there! Customers have more power than ever before, and smart organisations are tapping into that power to design better products and systems, prevent problems before they occur, and More ...

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The Key to Success in a Customer-Centric World

 30th August 2016 by gihan

The Key to Success in a Customer-Centric World

Last week, I delivered the opening keynote at the annual TravelManagers conference in Bangkok. The theme of the conference was “Adding Value” – an important principle in the life of a travel agent. And it’s not just for More ...

What Problem Will You Solve?

 12th July 2016 by gihan

What problem do you want to solve

Jaime Casap, Google’s Education Evangelist, said this:

“Don’t ask kids what they want to be when they grow up. Ask them what problem they want to solve.”

What problem do you want to solve (when you grow up)? Too More ...

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Customers: How to Have More of Them

 21st June 2016 by gihan

Get More Customers

I’ve just finished reading the book “Disrupted”, the true-life story of Dan Lyons, a 50-year-old journalist who More ...

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Influencers are Everywhere

 1st March 2016 by gihan

Natalie Tran - YouTube sensation

Natalie Tran operates one of Australia’s most popular YouTube channels. In 2009, in the early days of YouTube, she was Australia’s most popular YouTube channel, with over 150,000 subscribers. Even now, despite the growing competition More ...

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“What If This Was More Social?”

 2nd February 2016 by gihan

My partner Nikki’s daughter, Abbey, is just starting Year 12 at school this week. I help her with her Maths and Chemistry study, and she’s a hard-working, disciplined and very competent student. In short, a pleasure to teach.

To help her More ...