What Customers Really Want Now
In the past, business was easy: Find out your customers’ problems and figure out how you can help solve them – better than anybody else.
In the past, business was easy: Find out your customers’ problems and figure out how you can help solve them – better than anybody else.
It’s easy to react to somebody’s behaviour, but do you make the effort to understand the motivation behind their behaviour? This is the skill of
Henry Ford was said to have quipped (although this is an urban legend), “If I had asked my customers what they wanted they would have
In a business environment where clients have more choices and information than ever before, keeping in touch with clients – and providing value – is
Last year, my parents moved house after 40 years. When searching for a new local GP, my 80-year-old father’s first source of information was online
I was speaking at a local government conference about how they can involve their residents – their customers and clients – more in their day-to-day
How well do you involve your clients and customers in your business processes? In a social, mobile, and global world, they have more power than
Last year, my parents moved house after 40 years. When searching for a new local GP, my 80-year-old father’s first source of information was online
I have been speaking recently at conferences in a range of industries – including financial planning, corporate travel, insurance underwriting, banking, and healthcare. As part
The customer is not always right, but the customer is always there! Customers have more power than ever before, and smart organisations are tapping into
© Copyright 2024 Gihan Perera