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Archive for the ‘Personal Brand’ Category

Step Up and Stand For Something

 1st December 2016 by gihan

Step Up and Stand For Something

Great leaders aren’t afraid to stand for something that matters to them, even if it means being unpopular. They have a strong personal brand based on what they stand for, and built on two things: their expertise (what they know) and their

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Step Up and Stand For Something

 18th August 2016 by gihan

Step Up and Stand For Something

Great leaders aren’t afraid to stand for something that matters to them, even if it means being unpopular. They have a strong personal brand based on what they stand for, and built on two things: their expertise (what they know) and their

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Authority Marketing

 29th July 2016 by gihan

AuthorityMarketing

Are you a pushy promoter, a preferred supplier, a recognised expert, or a trusted authority? In this webinar, I show you how to leverage a published book to build your authority and attract business rather than chasing it.

In this webinar, I talked

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The Halo Effect

 7th July 2016 by gihan

TheHaloEffect

Your positioning in your marketplace – how your ideal customers and clients view their relationship with you – has a huge impact on your success. If you have low-level positioning, you’re constantly pushing hard to get noticed

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Step Up: Positioning Matters

 5th July 2016 by gihan

In Australia, it’s the start of a new financial year, and many businesses are setting goals and plans for the new year. It’s a challenging time in business, with a lot of uncertainty – including our recent Federal election in Australia

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Authority – How to Stand Out in a Crowded World

 9th June 2016 by gihan

Authority

As markets become more competitive and customers have more options than ever before, it’s essential to stand out from the crowd. Advertising doesn’t work anymore, unless you have very deep pockets. Instead, learn how to build credibility

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How to Use a Book to Build Your Authority

 31st May 2016 by gihan

How to Use a Book to Build Your Authority

In our increasingly online world, where people communicate using 140-character tweets and Instagram photos, the humble book is still one of the best ways to show your authority as an expert. In fact, it’s become even more powerful

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10 Must-Do LinkedIn Ideas for Building Authority

 26th May 2016 by gihan

LinkedIn is one of the oldest social networks. It’s often not even mentioned when people talk about social media, but it is a social media platform. LinkedIn has added so many features recently that it’s easy to get confused about how it

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Building Online Video Content and Presence

 19th April 2016 by gihan

Online Video

Last year, I presented a session at the MFAA (Mortgage & Finance Association of Australia) National Convention, talking about how to use online video to create a powerful positioning statement for your business.

Some of the tips for creating

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Spread Your Knowledge And Expertise Further

 11th February 2016 by gihan

Spread Your Knowledge And Expertise Further

Whatever your role in your team, you’re there because of your expertise – and some people value and recognise that expertise. But that’s probably limited to your colleagues, your team members, your boss, and perhaps

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