I have been speaking recently at conferences in a range of industries – including financial planning, corporate travel, insurance underwriting, banking, and healthcare. As part of our presentation briefing, I always ask my client about the
Archive for the ‘Marketing’ Category
The NSW Government recently announced a trial of in-ground “traffic lights” at key intersections in the CBD, to warn pedestrians on mobile phones who don’t look up while crossing the road.
It’s been interesting to see the
Last week, I delivered the opening keynote at the annual TravelManagers conference in Bangkok. The theme of the conference was “Adding Value” – an important principle in the life of a travel agent. And it’s not just for
Great leaders aren’t afraid to stand for something that matters to them, even if it means being unpopular. They have a strong personal brand based on what they stand for, and built on two things: their expertise (what they know) and their
Are you a pushy promoter, a preferred supplier, a recognised expert, or a trusted authority? In this webinar, I show you how to leverage a published book to build your authority and attract business rather than chasing it.
In this webinar, I talked
Jaime Casap, Google’s Education Evangelist, said this:
“Don’t ask kids what they want to be when they grow up. Ask them what problem they want to solve.”
What problem do you want to solve (when you grow up)? Too
Your positioning in your marketplace – how your ideal customers and clients view their relationship with you – has a huge impact on your success. If you have low-level positioning, you’re constantly pushing hard to get noticed
I’ve just finished reading the book “Disrupted”, the true-life story of Dan Lyons, a 50-year-old journalist who
LinkedIn is one of the oldest social networks. It’s often not even mentioned when people talk about social media, but it is a social media platform. LinkedIn has added so many features recently that it’s easy to get confused about how it