One of my clients asked me this question recently:
“I have been emailed by this company [url here] re their services. What’s your view on these types of companies? What questions would you recommend I ask to ascertain whether these sorts of services are worth the money?”
I reckon SEO is still worthwhile, though it’s just one of the things to do, and becoming less and less important.
I reckon you should ask these questions:
- What other speakers have you worked with?
- Are clients really looking for speakers using Google?
- What is the best kind of qualified traffic you’ll get me?
- What conversion metrics do you use to measure success?
And … most importantly … What about the fact that people are using Google less to search by topics?
The person I refer clients to when it comes to SEO is Ed Keay-Smith of www.adwordsmarketing.com.