Great leaders aren’t afraid to stand for something that matters to them, even if it means being unpopular. They have a strong personal brand based on what they stand for, and built on two things: their expertise (what they know) and their
Archive for the ‘Content Marketing’ Category
Most speakers, trainers, and other thought leaders tell me they know the importance of blogging regularly, but most of them don’t do it!
Some people tell me they don’t have the time. Others say they don’t have enough new material
My friend Melvin Yeo is a lawyer. And he’s an amateur.
I don’t mean he’s an amateur lawyer. Far from it – he’s a highly-respected corporate lawyer who works for one of Australia’s leading companies. But that’s
LinkedIn recently released their list of the most influential brands in Australia. Its rankings focussed on content marketing, and measured how well an organisation engages with its audience. The Australian Institute of Business was ranked #1
When somebody goes to Google and they search for a topic, they’re asking themselves the question, “How do I find out about xyz?” rather than, “How do I buy something about xyz?” When they click on a link they
Many real estate agents still use old-fashioned letterbox drops to promote their services. Why? Because they work! But are they working as well as they could? If your letterbox drop just announces that you’ve sold another house, it just
If you’re a mortgage broker, you know your clients are using the Internet for their research, and if you can demonstrate your expertise, they are more likely to choose you. One of your most powerful tools is online video (and yes, it’s
Many businesses run free webinars for marketing. You promote your webinar to as many people as possible, attract more people into your marketing funnel, conduct the webinar to promote something at the end (even if it’s just getting their
In 2005, the New Oxford American Dictionary defined “podcast” as its word of the year. But it’s taken almost a decade for podcasts to finally gain momentum. And that’s good news for you if you’re an expert, because
One of the challenges of content marketing is having to keep creating and publishing new content. But you don’t have to always do that. It can be just as effective to convert one idea into multiple content marketing pieces. In this episode