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Archive for the ‘Deliver Experiences’ Category

Five Things You Must Know About The Future of Conferences

 13th September 2016 by gihan

TheFutureofConferences

The NSW Government recently announced a trial of in-ground “traffic lights” at key intersections in the CBD, to warn pedestrians on mobile phones who don’t look up while crossing the road.

It?s been interesting to see the More ...

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The Key to Success in a Customer-Centric World

 30th August 2016 by gihan

The Key to Success in a Customer-Centric World

Last week, I delivered the opening keynote at the annual TravelManagers conference in Bangkok. The theme of the conference was ?Adding Value? ? an important principle in the life of a travel agent. And it?s not just for More ...

The Future of Conferences

 4th November 2015 by gihan

The Future of Conferences

With videoconferencing, online meetings, telepresence and other collaboration technology gaining traction, does that mean the in-person conference is obsolete? No – not by a long way! But its role has changed. Here are 10 trends affecting our More ...

Turn Your Products and Services Into Experiences

 18th August 2015 by gihan

Turn Your Products and Services Into Experiences

It?s easy to think you offer unique products and services, but in today?s world, you?re probably wrong. It doesn?t take much for a competitor to start offering the same products or services ? and often that competitor More ...

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Create a Better Buying Experience

 27th July 2015 by gihan

Create a Better Buying Experience

Marketers are always looking for creating better experiences with their products and services. But there?s another experience that matters to your customers as well: The buying process itself. Don?t underestimate its importance, and More ...

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Four Ways to Prevent Problems Rather Than Fix Them

 19th June 2015 by gihan

Are you constantly having to fix problems in your business? Even if they are minor, they take time, cost money, shift focus, and tarnish your customer experience. In this interview, Winston Marsh asks me about four things we can do to prevent More ...

Travel Agents: Help Clients Get More From Their Smartphone

 8th June 2015 by gihan

Travel Agents: Help Clients Get More From Their Smartphone

Many of your clients will be travelling with an iPhone, Android phone, or other smartphone. Even savvy phone users who use it regularly at home sometimes struggle when they are outside that familiar environment. We have all heard the stories of More ...

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Five Easy Ways for Real Estate Agents to Stand Out with Compelling Experiences

 23rd April 2015 by gihan

SoldSign

In today?s business market, where you?re not only competing with other agents but with clients using the Internet to sell directly, you can?t rely on what used to work for you ten ? or even five ? years ago. To continue More ...

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Differentiation – a Candid Conversation with Ian Berry

 27th March 2015 by gihan

Ian Berry

I was recently interviewed by leadership and change expert Ian Berry about differentiation in business and the workplace. We talked about the fast, flat and free world; how to differentiate in a competitive marketplace; the importance of being More ...

10 Innovative Ideas for Travel Agents

 26th March 2015 by gihan

10 Innovative Ideas for Travel Agents

Some travel agents think the Internet has destroyed their business because clients now have access to everything online. However, smart travel agents are using their expertise, knowledge and insights to use the online world to create more compelling More ...