Last week, I delivered the opening keynote at the annual TravelManagers conference in Bangkok. The theme of the conference was “Adding Value” – an important principle in the life of a travel agent. And it’s not just for
Archive for the ‘Give Them What They Want’ Category
Jaime Casap, Google’s Education Evangelist, said this:
“Don’t ask kids what they want to be when they grow up. Ask them what problem they want to solve.”
What problem do you want to solve (when you grow up)? Too
Summer in Australia is a great time for live sporting events, and over the Christmas break, I went to see a Twenty20 cricket game and a Hopman Cup tennis match.
Both of these events are the “lite” form of the game. Twenty20 cricket
I was speaking recently to a group of real estate professionals about how to use their Web site (and other online marketing tools) to get more repeat business, more referrals, and more renewals. Most people think online marketing is just about
One of the reasons I like using outsourcing sites like Elance and oDesk is that I get to work with some amazing people from around the world.
I recently outsourced a job for somebody to edit some of my webinar recordings. As usual, there were a
The basic formula for business success has always been the same: Create a product that matters for a market that cares, and use marketing to match the market to the product. The problem is that most businesses fall in love with their products
Way back in the 20th century, I used to run workshops to teach people how to find stuff on the Internet. At that time, there was no Google, and the leading search engines included Yahoo, Alta Vista and Ask Jeeves. In the first half of the workshop
Most businesses spend too much time talking about themselves on their Web site, and not enough time talking about their site visitors’ problems. But even those that do try to address these problems sometimes don’t identify the real problems
Some presentation skills coaches say that you should speak about something you’re passionate about. As important as it is to speak from your own passion, it’s far more important to speak about something that matches the audience’s