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Archive for the ‘Make Connections’ Category

Leads vs Loyalty: The Better Way to Make Money

 25th October 2016 by gihan

Leads vs Loyalty: The Better Way to Make Money

I have been speaking recently at conferences in a range of industries – including financial planning, corporate travel, insurance underwriting, banking, and healthcare. As part of our presentation briefing, I always ask my client about the

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Real Estate Agents: Turn Your Letterbox Drops Into Client Magnets

 7th May 2015 by gihan

Real Estate Agents - Getting More Leads

Many real estate agents still use old-fashioned letterbox drops to promote their services. Why? Because they work! But are they working as well as they could? If your letterbox drop just announces that you’ve sold another house, it just

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Mortgage Brokers: Easy Video Marketing to Get More Business

 30th March 2015 by gihan

Mortgage Brokers: Easy Video Marketing to Get More Business

If you’re a mortgage broker, you know your clients are using the Internet for their research, and if you can demonstrate your expertise, they are more likely to choose you. One of your most powerful tools is online video (and yes, it’s

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How Medical Practices Can Build Greater Trust to Attract Patients

 12th February 2015 by gihan

How Medical Practices Can Build Greater Trust to Attract Patients

If you’re running a medical practice, you might see medical tourism as your mortal enemy, but there’s no denying that it’s a growing industry, and is even pioneering some innovative systems we can all learn from.

Gaining trust

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Capel Vale Collects E-mail Addresses – Do YOU?

 12th June 2014 by gihan

Capel Vale collects e-mail addresses

Capel Vale winery, one of my favourites in Western Australia and one of the oldest in the Margaret River region, understands the importance of collecting e-mail addresses:

This is such a simple thing, and it’s not new. But are you doing it?

E-mail

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Inbound Marketing

 5th June 2014 by gihan

This month, we look at inbound marketing, and how to combine social media and e-mail to create a powerful online marketing funnel.

Listen to the episode here:

Download the MP3 file here.

Subscribe to the podcast here.

Social Media Leadership

The key to social media

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The Advanced Guide to Email Marketing for Property Management Companies

 23rd May 2014 by gihan

In the age of Smart-phones, social media and information overload, email is not only alive, but it’s the number one channel that consumers use most and it’s the number one channel they prefer to receive marketing communications from

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This is How People Find You Nowadays

 15th May 2014 by gihan

One of my Facebook friends recently posted this message:

This is how people find you nowadays!

In the early days of the Web – and even before the Web – when only a few people controlled the publishing of information, businesses could focus on a few specific promotion channels

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Selling In The Internet Age

 4th June 2013 by gihan

The Internet has changed the way we buy – which means all businesses need to change the way they sell.

Listen to the episode here:

Download the MP3 file here

Be Their First Choice

One of the biggest ways the Internet has changed selling is that you don’t

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The Internet Has Changed The Way We Buy … Everything

 3rd June 2013 by gihan

Cash And Smile

The Internet has changed the entire buying process – and it affects you, even if you don’t sell anything online. Barry Trailer and Jim Dickie, writing in the Harvard Business Review, put it this way:

“Buyers have always had a buy cycle

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