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Archive for the ‘Show Your Face’ Category

The Halo Effect

 7th July 2016 by gihan

TheHaloEffect

Your positioning in your marketplace – how your ideal customers and clients view their relationship with you – has a huge impact on your success. If you have low-level positioning, you’re constantly pushing hard to get noticed

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Building Online Video Content and Presence

 19th April 2016 by gihan

Online Video

Last year, I presented a session at the MFAA (Mortgage & Finance Association of Australia) National Convention, talking about how to use online video to create a powerful positioning statement for your business.

Some of the tips for creating

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Personal Branding Is All About You

 10th July 2015 by gihan

When actor Steve Martin was asked in an interview to share what he considered the secret to success, he replied:

“Be so good they can’t ignore you.”

This sums up what it means to be a success on-line, and a true thought leader. Know

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Create a Personal Brand with Impact

 3rd July 2015 by gihan

Create a Personal Brand with Impact

Personal branding is for everybody, and a strong personal brand has never been as important. In this interview, Jane Anderson talks about the three elements of building a powerful personal brand: clarity, communication, and control.

Listen To the Episode

Listen to the

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Make More Sales By Establishing Your Credentials

 25th July 2013 by gihan

Above the Peers

Before somebody buys from your Web site, they want to know there’s a reputable business behind it. In the era of social media and personal branding, this usually means they want to know something about the people running the business

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Taming The E-Mail Tiger

 1st February 2013 by gihan

E-mail and productivity specialist Steuart Snooks talks about the importance of thinking carefully when writing your e-mail.

Listen to the episode here:

Download the MP3 file here

Out of Office: Building Your Personal Brand

In this conversation, Chris Pudney and I describe some

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Out of Office: Brand You

 31st January 2013 by gihan

Brand You

Whether we’re employees or business owners, it’s more important than ever before for us to create our personal brand.

Listen to the episode here:

Download the MP3 file here

Buy the book here

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Personal Branding

 4th January 2013 by gihan

Join brand expert Michael Neaylon talking about personal branding, and we also look at eight trends and predictions for Out of Office work in 2013.

Listen to the episode here:

Download the MP3 file here

Personal Branding – with Michael Neaylon

Join brand expert Michael Neaylon

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The LEGO Story

 25th September 2012 by gihan

Like many nine-year-old boys, my nephew Riley loves Lego (as did I at his age!). In fact, for a recent school project about choosing notable figures in history, he chose Ole Kirk Christiansen, the founder of the Lego company. He researched the

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>Does Your On-Line Presence Need an "Ambience Upgrade"?

 19th March 2012 by gihan

>A local shopping centre in Perth is undergoing some renovations, which they (rather poetically!) refer to as an “ambience upgrade”!

But you could apply the same principle to your Web site – and indeed, your entire on-line

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