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Archive for the ‘Social Media’ Category

10 Must-Do LinkedIn Ideas for Building Authority

 26th May 2016 by gihan

LinkedIn is one of the oldest social networks. It’s often not even mentioned when people talk about social media, but it is a social media platform. LinkedIn has added so many features recently that it’s easy to get confused about how it

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YouTube Has Created Huge Opportunities for Individuals

 14th January 2016 by gihan

Charli’s Crafty Kitchen, run by eight-year-old Charli and her five-year-old sister Ashlee, has one of the biggest food and cooking YouTube channel in the world. They couldn’t have done that 10 years ago because TV used to control visual access

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The Best Social Media Strategy For You Right Now

 3rd December 2015 by gihan

You might have also heard that it’s becoming increasingly difficult to win the social media battle unless you have deep pockets. In fact, a client recently asked me something along those lines:

“Social media has become an incredibly overcrowded

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My Keynote Presentation at the Australian Private Hospitals Association (APHA) Congress

 24th April 2015 by gihan

I recently presented the opening keynote at the Australian Private Hospitals Association (APHA) Congress in Melbourne, the annual event that brings together leaders from Australia’s private hospitals. My session, called “Healthcare Trends

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Eight Ways to Use LinkedIn To Grow Your Accounting Practice

 24th March 2015 by gihan

Seven Ways to Use LinkedIn To Grow Your Accounting Practice

Most of the buzz about social media is about Facebook and Twitter, and very little is said about LinkedIn. LinkedIn is often not even mentioned when people talk about social media, but it is a social media platform (and one of the oldest).

That’s

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Seven Social Media Resolutions for 2015

 16th December 2014 by gihan

Social Media Resolutions for 2015

What plans are you making for building and growing your online marketing platform in 2015? Social media keeps changing – and faster than ever before – but that doesn’t mean you should throw up your hands in despair. There are

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Find The Time to Win The Social Media Battle

 6th October 2014 by gihan

Find The Time to Win The Social Media Battle

One of my Facebook friends recently posted this message:

This is how people find you nowadays!

In the early days of the Web – and even before the Web – when only a few people controlled the publishing of information, businesses could focus on a few specific promotion

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A Social Media Strategy for Business, Not Just For Fun

 16th September 2014 by gihan

Social Media Strategy for Business Owners

I recently ran a webinar about social media for business, and described a social media strategy for business owners. One of my key messages was that, if you want to position yourself as a leader, you should use social media mainly (about 80%

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5 Tips to Revamp Your LinkedIn Strategy

 12th August 2014 by gihan

5 Tips to Revamp Your LinkedIn Strategy

LinkedIn has added so many features recently that it’s easy to get confused about how it works and what to do with it. But if you focus on the things it does best, you can get a lot of value from it.

LinkedIn is one of the oldest social networks

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Where Are They in the Buying Process?

 17th June 2014 by gihan

I’ve often said that you should deliver high-quality content consistently to your market, to demonstrate your expertise and prove your ability to solve their problems. But what content do you deliver? Well, that depends where they are

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