MOOCs: E-Learning For Out of Office Workers

GraduatesWhereas office workers might be sent on courses or receive on-site training, Out of Office workers are often responsible for their own professional education. MOOCs (Massive Open Online Courses) are to education what OOO is to work; they allow you to time-shift and place-shift your learning. In this episode, Chris shares his experience with doing an online course using popular course provider Coursera.

Listen to the episode here:

Download the MP3 file here

Buy the book here (available at a reduced price for a limited time).

References:

How to Prioritise Your Information Products

PrioritiesThere are so many possible information products you could create that it can be difficult to know where to start. In this short video I’ll show you a very simple system to help you decide which to do first, so you can maximise the benefits for both you and your clients.

In brief, group them based on what’s easy (for you to create) and most useful (for them), and use this to set your priorities.

Expert Gold Radio: The Technology Leadership Challenge

Expert Gold Radio brings you monthly ideas, information, interviews and insights into leveraging your leadership – through better communication, on-line learning and Internet marketing.

Listen to the episode here:

Download the MP3 file here

The Technology Leadership Challenge – with Donna Hanson

It’s one thing to have the latest and greatest technology, but another altogether to make sure it’s being used to make yourself and your teams more productive, more effective, and even happier! Donna Hanson, who is an expert in exactly this area, talks about the leadership challenges of integrating technology into an organisation.

Visit Donna’s Web site here.

Out of Office: Online Meetings Etiquette

Whether you’re meeting with clients, colleagues or even competitors, some of those meetings might take place online, so you need to know how to run a good online meeting. It’s not easy, and some of the skills are different from physical meetings.

Get the book “Out of Office” here.

Content Marketing Workshops in Sydney

If you’d like to know more about content marketing and how to use it in your business, come to my two one-day workshops in Sydney in May.

The first one puts your content marketing platform in place, with blogging, special reports, article writing, and social media. Then, on the following day, we look at making your ideas more visual - through slide shows, PowerPoint, video, infographics, and animation. Come to one or both sessions – whatever suits you needs.

Find out more here:

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Flip the Classroom: Webinar Recording

The most common way of doing workshops, training, seminars and even conference presentations is by gathering your participants together and presenting to them. But that’s SO 20th-century now (In fact, it’s 19th-century!), especially for adult learners. Modern audiences and clients expect so much more now, and it goes beyond just adding online components to your workshops. Many schools, universities and other educators are increasingly adopting a new approach called “Flipping the Classroom”, and we presenters should be using it as well. In this webinar, I’ll introduce you to this idea, and show you how to use it to add value to your clients, increase your fees, and improve long-term learning.

Watch the recording here:

Register for future webinars in the series here.

Flip the Classroom – What Every Professional Speaker and Trainer Needs to Know

Flipping the ClassroomSuppose your best client came to you for advice about the best way to teach what you know. They want you to design a program for their people, who work all around the world. Money is no object, but they want you to design the absolute best program possible, using whatever technology and other tools are available, and not being constrained at all by what you have done in the past. They want something that’s world’s best practice, and they need your help.

What sort of things would you design for the participants?

Would you …

  • Fly in the world’s leading experts in this area (apart from you, of course!) to present to them?
  • Deliver new material via Twitter, Facebook and Google+?
  • Create interactive multimedia presentations they can install on their phones?
  • Upload training material to YouTube and Slideshare, integrated with self-assessment quizzes?
  • Set up a private online community for them to share ideas and ask questions?
  • Host a monthly videoconference for them to share ideas and ask questions?
  • Integrate the training into their daily work, so they get constant reminders to reinforce new habits?

Of course, depending on the exact situation, you might do any of these things – and many more I haven’t mentioned.

But one thing you probably would not recommend is to get the participants to stop what they are doing, gather in a classroom, and listen to you presenting material all day long.

And yet, that’s how most training workshops still operate.

Yes, I know you do more than just lecture at your audience all day! You have lots of time for Q&A, handouts and workbooks, group activities, and lots of opportunities for interaction. But it’s still a bunch of people in a room learning from a teacher. And that just doesn’t even come close to world’s best practice!

The fact is, most training is still stuck in this mode, which – to be fair – was the most practical option in the twentieth century. But there are so many other – and better – opportunities available now for sharing your thought leadership. We have social media, online collaboration, Google, gamification, smartphone apps, on-demand streaming video, educational podcasts, webinars, iPads and other tablets, and much, much more.

If you’re not taking advantage of these opportunities, you’re falling behind – and doing your clients and audiences a disservice.

How can you flip your classrooms?

I’m not suggesting there’s no place for classroom learning. There are benefits to getting participants together physically in a room. But it’s a waste of time if you use that time to teach them stuff that they could just as easily have learned before they arrived. Instead, use that classroom time to facilitate discussion, encourage group participation, and provide support, assistance and mentoring.

I didn’t invent this concept. It’s called “Flipping the Classroom”, and it’s becoming increasingly popular in educational circles. Some schools and universities are taking this on board – and you should, too, because it’s the future of adult education.

Take one step at a time.

Flipping the classroom seems like a gigantic step, and in some ways it is. But the biggest step isn’t in doing it; it’s changing your mindset – and letting go of what has worked for you in the past.

If you’re designing a new training program, don’t automatically design most of it to be delivered in your training room. As much as possible, think of other ways of delivering the material, use the training sessions for what must be done there.

What if you already have a training program in place? In this case, don’t throw it out! Instead, start by examining it for components that don’t need the participants to be physically in the room. Then consider how you can deliver these components in other ways, and re-design those parts of the program. You don’t have to do them all at once, either. Just do as much as you can handle at first.

Either way, I strongly urge you to start flipping your training programs around in this way.

This is no longer optional; it’s a necessity. If you don’t do it with your programs, somebody else will come along and put you out of business!

Learn More …

On Thursday 7th February, I’m running a free webinar to talk more about the “Flipping the Classroom” concept, and how you can apply it to your training.

Register for the webinar here.

Why Experts Need to Create Information Products and E-Learning Programs

There was a time when most experts – such as speakers, trainers, consultants and thought leaders – delivered one-off face-to-face programs, and nothing else. A few – the smart few – complemented their programs with electronic products, but they were in the minority.

Now it’s the other way around. Clients and audiences expect more than just a keynote, just a training workshop or just a coaching session. It’s fast becoming the norm that you’ll send your audience a pre-event survey before your keynote, or offer a follow-up webinar to your training course, or provide password-protected resources for your coaching clients. If you don’t offer this form of “e-learning”, you’ll fall behind other competitors who do offer this and more.

Why e-learning is not just an option, but a necessity.

There are five key reasons why you should be adding e-learning options to your business now – not just because they’re attractive, but because they’re now essential:

  1. Clients expect more. In the past, you could be a “hit and run” presenter, who waltzes in, delivers a keynote, acknowledges the standing ovation, and leaves. That’s no longer an option. Clients expect you to deliver more – much more – than just your standard face-to-face time with them. If you don’t deliver it, they’ll find somebody else who will.
  2. The world is flat. In Thomas Friedman’s book of this name, he talks about the rising middle class throughout the world. These are the people who can create and deliver the same value you deliver, but do it faster, cheaper and more effectively with e-learning.
  3. The tools are accessible. Even amateurs can create blogs, YouTube videos, on-line forums, even entire e-learning sites. Yes, they are amateurs, and some of their products are amateurish. But your clients don’t necessarily see it that way. Rather, they see other people offering e-learning technology, and wonder why you don’t.
  4. Your speaking fee is insignificant. You know how you’re always struggling to get clients to accept your fee? In fact, your fee is insignificant when compared with the cost of the lost productivity of their people who attend your events. E-learning allows them to learn from their office desks – and sometimes even their homes. This productivity gain is worth many times more than what they pay you.
  5. You won’t be seen as serious. When I first started showing clients how to use e-learning technology, 12 years ago, it was a significant point of difference and a strong selling point. Now it’s significant if you don’t offer it – and a strong point against you.

Create Products Fast: Webinar Recording

If you’re an expert, you’re probably sitting on a gold mine of potential information products you can create quickly and at low cost. In this webinar, I’ll show you how to turn books into webinars, workshop handouts into on-line courses, PowerPoint slide shows into marketing material, and more.

Watch the recording here:

Register for future webinars in the series here.

Five Easy Ways to Add Value to Your Presentations

In a webinar last month, I spoke about how you could take a single idea, convert it into many information products, and use them to add value to your existing presentations, workshops, coaching sessions or other products (If you missed that webinar, watch the recording here).

In the webinar, I showed this slide, which shows the five products I think are the best to start with:

I’ve chosen these five because they add high value to your clients and audiences, and are reasonably easy to create. Let’s look at them in a bit more detail …

1. On-line Courses

An on-line course is a series of “modules” you send by e-mail automatically to your participants. Create an on-line course for a workshop or keynote presentation, so participants get on-going reinforcement and education.

On-line courses are easy to create (because they are just e-mails) and deliver (because the delivery is handled by software). They are a really easy way to extend a one-off event into a longer program.

If you’d like to experience an on-line course yourself, you can sign up to some of mine here.

2. Access to You

Another easy way to add value is to offer clients and audiences individual access to you – for example:

  • Unlimited e-mail access for 90 days after a workshop.
  • Unlimited e-mail and phone access between coaching sessions.
  • Your private mobile phone number for all consulting clients.

Many eGurus worry about being swamped with questions, but in fact it’s usually the opposite. Usually, very few people take up your offer, and those who do will usually respect your time and really appreciate your advice. In any case, if you’re worried about people abusing this privilege, you can set boundaries (90 days, 15-minute phone calls, etc.).

3. Webinars

Many eGurus try to make money from public webinars, but that’s a difficult job unless you’ve got a strong database already or you’re an experienced Internet marketer. A far better way to use webinars is to offer a planning webinar some time before a presentation or a support webinar some time after it (or both).

These webinars usually don’t take as much preparation as stand-alone webinars, you’re typically presenting them to a small group, and they are low-stress events because they are just one step in a bigger process.

When I run my workshops, I usually offer both types of webinar: A planning webinar 2-3 weeks before the workshop and a support webinar about two months after it.

4. Password-Protected Area

If you want to give your attendees and participants additional resources, put them on a password-protected area of your Web site, and give out the password at your event. You could choose to limit the access to, say, 90 days, or just offer access forever.

Of course, there are other ways to share these resources – such as putting them on a CD, DVD or memory stick. Sometimes those other methods are more appropriate than a password-protected area on your Web site. But don’t overlook the perceived value of providing a password to your attendees.

You might want to create a full-blown membership site. But be careful you don’t bite off more than you can chew! A membership site takes much more work – both now and in the future. Start with a simple password-protected page at first, and graduate to a membership site if you find there’s a demand for it.

5. Membership Site

Yes, membership sites do work! If you really do know there’s a demand for it, you know you can create on-going resources for members, and you have a strong network (of affiliates, suppliers and potential members), by all means go ahead and create a paid membership site.

Members pay a monthly or annual fee to join, but you can provide, say, 3 months free membership for workshop attendees and conference audiences. This is a high-value bonus for them, because you are (presumably) providing valuable resources for your other paying members. It also takes no extra work on your part, because you’re providing these resources anyway, and these extra members just tag along for the ride.

Which of these could work for you?

So there you have it: My top five easy ways to add more value to your current offerings. Which of these could work for you? You don’t have to do all five, but I’m sure you can add at least one of them to your business with very little effort.

Make a Bundle From Your Products: Webinar Recording

Don’t just create a single information product – such as a book, a video or an MP3 file. Always create a bundle of related products, so your customers get more value and you increase your sales (and profits!). In this webinar, I’ll show you how to turn a single product into a more valuable product bundle, and also explain how to promote them to your existing clients so you can boost sales and profits.

Watch the recording here:

Register for future webinars in the series here.

Follow Friday: Gary Ryan – Organisations That Matter

I love watching what Gary does, because he’s always willing to try new stuff. That’s exactly the right spirit and mindset to have in order to succeed on-line, because there’s no one sure-fire way to success.

Gary has an on-line community, a podcast, a blog, e-books in PDF and Kindle format, and many more things in his Internet footprint.

He’s creative about the way he uses this technology as well. For example, his “What Really Matters” e-books are compiled from contributions to his Organisations That Matter on-line community. It’s a great way of giving extra prominence to contributors, while also creating a new product quickly.

Follow Gary at www.orgsthatmatter.com/.


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