My friend and colleague Helen Macdonald delivered a presentation at TEDx Melbourne recently, talking about optimism and its importance to leadership and modern workplaces.
At the end of each year, I invite my clients to contribute a short article to an e-book full of tips and strategies for success in your personal and professional life.
This year’s edition – called “Expect More From 2013″ – has just been published! It includes contributions from Ross Clennett, Ann Rolfe, Paul Archer, Ian Berry, Shirley Taylor, Karen Schmidt, Mark Wayland, Michelle Stanton, Niall McShane, Shivani Gupta, Sharon Kyrwood, John Loty, Clive Murphy, Ricky Nowak, Garth Roberts, Maree Harris, Shelley Dunstone, Jurek Leon, Linnet Hunter, Kirsten Hodgson, Neryl East, Anne Riches, Ann Villiers, David Beard, John Denton, John Broons, Jenny Brockis, Steuart Snooks, Julie McDonald, Rob Salisbury, Julie Meek, Kirrilie Smout, Helen Macdonald, Elaine Pavlos, Michael Neaylon, … and me!
You can download a copy, with my compliments, here. No cost and no sign-up required – enjoy!
Last week, I conducted a webinar about online video for members of my eGurus Community. One point I made was that video doesn’t just have to be about speaking to camera, and I shared a number of other ways to create and publish online video.
A few attendees took the opportunity to try some of these immediately. One of them was Phillip Slater, who created this animation to promote his business:
I’m always impressed by experts who are truly qualified to consult in their area of expertise (rather than just picking a topic because it’s popular or in fashion!), and Tasha definitely falls into this category. Her business Blooming Minds helps organisations tackle mental health issues in the workplace – a sensitive but important topic.
Tasha has embraced the idea of leading with value, with her Web site, newsletter and blog being the core offerings – which is exactly the right foundation (rather than getting consumed and overwhelmed with social media, which is a trap many business owners fall into). If you’re interested in building a strong online foundation for your business, it’s worth watching what she is doing.
David Price is the undisputed master of meetings – whether it’s governance, minute taking, meeting procedure or group decision making. He’s an ideal example of somebody who has taken a specialised topic and become the leading thought leader in that area. But it’s a topic that has broad applicability, which means he can work for a wide range of clients – across different industries, sizes, and even roles within the organisation.
David is also one of the most generous people I know, and I credit him with much of the early success in my business. His service to the speaking profession is extraordinary, and he gives simply to be of service without expecting anything in return.
I really admire Peter because he works in a fiercely competitive area of expertise (public speaking and presentation skills), and yet has has successfully carved out a niche and position within that area.
Of course, you would expect somebody in this area of expertise to make a lot of presentations, and he does – and that’s a big part of his marketing. But he has also extended his marketing to deliver value in many other ways online – including an (excellent!) e-mail newsletter, a regular blog, and webinars.
I particularly like Peter’s laser-like focus on what I think are the three biggest components of an online presence: A Web site, newsletter and blog. He also has a presence in other areas (such as social media platforms), but they build on these three components.
Graeme is a great example of somebody who has turned his personal experience (in his case, overcoming severe depression) into true thought leadership that helps others around the world.
He’s also an excellent example of a thought leader who has successfully reached the mass market, with extensive media coverage, a bestselling book, and endorsement from industry professionals.
Graeme is always looking for new ways to spread his message. Here’s one example, which is a good example of video with presentation slides in the background:
John was one of my first clients, and I’ve been honoured to work with him for more than a decade. Like many of my favourite clients, even though he’s my client, I learn as much from him as he does from me.
He’s a perfect example of a thought leader who has chosen a specific niche market. Although his material and advice are highly relevant to all business owners, he focusses on his niche market (commercial real estate), which makes the material even more relevant for that market.
John is one of the few people I know who really uses article marketing properly to get more traffic to his site and convert them into paying clients. He generously shared some of his expertise in an interview on my Expert Gold Radio Show.
Many presenters – even experienced presenters – look wooden and boring when they record a video. One of my clients, Michael Neaylon, has three simple but very powerful tips for adding an element of performance to your on-line videos.
Sue O’Brien, with her husband, Andrew, runs Partnerunning, a dynamic business that helps people find personal and business success through better relationships.
Sue and Andrew regularly run marathons together (hence the name “Partnerunning”), and they have leveraged that experience to build a strong network – including consumers, business owners, media, joint venture partners, and more.
One of the things I particularly like is that they are always willing to experiment and (just as important) commit time, money and effort to their experiments. Their on-line tools include a vibrant Facebook page, a weekly one-hour Internet radio show, YouTube videos, and more.