Leveraging Your Thought Leadership
I wrote last week about the power of infographics to explain statistics and numbers. Just a few days ago, I came across the best infographic I’ve ever seen, from Reddit user Valerie Pieris:
It’s simple, elegant, and explains so much: globalisation, geoarbitrage, toppling of hierarchies, Samsung overtaking Apple, offshoring, power shifts, MOOCs, online shopping, mobile Internet, and so much more.
On 22nd February, Yahoo’s CEO Marissa Mayer made a ruling that all Yahoo staff need to be physically in the office – in other words, no more Out of Office work. The decision sparked off discussion, debate and arguments, both in the tech media and in mainstream media as well. Now that the dust has settled, we’ll discuss some of the issues around this – including productivity, convenience, comfort and collaboration.
Listen to the episode here:
Buy the book here (available at a reduced price for a limited time).
Initial reports:
The backlash:
Support for the move:
Other references:
Expert Gold Radio brings you monthly ideas, information, interviews and insights into leveraging your leadership – through better communication, on-line learning and Internet marketing.
Listen to the episode here:
It’s one thing to have the latest and greatest technology, but another altogether to make sure it’s being used to make yourself and your teams more productive, more effective, and even happier! Donna Hanson, who is an expert in exactly this area, talks about the leadership challenges of integrating technology into an organisation.
Whether you’re meeting with clients, colleagues or even competitors, some of those meetings might take place online, so you need to know how to run a good online meeting. It’s not easy, and some of the skills are different from physical meetings.
Get the book “Out of Office” here.
If you’d like to know more about content marketing and how to use it in your business, come to my two one-day workshops in Sydney in May.
The first one puts your content marketing platform in place, with blogging, special reports, article writing, and social media. Then, on the following day, we look at making your ideas more visual - through slide shows, PowerPoint, video, infographics, and animation. Come to one or both sessions – whatever suits you needs.
Find out more here:
We’re nearing the end of another year, so it’s time for our annual podcast episode about trends for the coming 12 months.
Listen to the episode here:
Buy the book here (available at a reduced price for a limited time).
Our list:
We wish all our listeners a safe and happy Christmas, and ongoing success in 2013.
The Expert Gold Radio Show brings you monthly ideas, information, interviews and insights into the world of Internet marketing and e-learning.
Listen to the episode here:
In this month’s feature interview, marketing consultant Marcia Yudkin talks to me about how business owners can use webinars to promote their business. Marcia helps business owners with their marketing, PR, Internet marketing, Web sites and writing; and she is the author of the “Teleclass for Profit” course, a training program about how to use teleclasses and teleseminars.
Read more about webinars in my book “Webinar Smarts”.
I recently had the pleasure and privilege to chat with Terry Brock and Scott Friedman – both well-known names in the speaking industry and both experts in what’s happening with speaking and thought leadership globally.
Last month, I talked about the value of online courses – for you, your audiences and your clients. This month I’d like to go a bit further, and explain how to create the material for an online course – fast. How? By creating your course from existing material.
Monday 6th August: Webinar Smarts – Plan, Promote and Present Webinars
Although webinars can be very powerful, many presenters – even experienced presenters – find them a challenge, because it’s new technology, an unfamiliar environment, an “invisible audience”, and lots of things that can go wrong.
That’s why I am running this workshop! We’ll spend a day together, and at the end of it you’ll have everything you need to present a powerful webinar.
Find out more and register here
Tuesday 7th August: Build Your Own On-Line Course
Most people who attend a conference, training course or seminar don’t take action. With an on-line course that delivers on-going material to reinforce your live presentation, you embed the learning, create lasting results, and create more value for your clients and customers. You can also increase your fees and boost your sales (and profit!) from every workshop, speaking engagement or coaching client.
In this workshop, I’ll show you how to plan, build and promote on-line courses in your business.
Last week, I had the privilege to be involved in a three-way conversation with Terry Brock and Scott Friedman – both well-known speakers who have tremendous insight into the global professional speaking industry. We chatted for 20 minutes over Skype about what’s happening in the USA, Asia and Australia. Terry recorded our conversation and did a tremendous job in polishing it and publishing it to YouTube.
Watch the recording here:
If you’re a business owner that relies on authority marketing, there are seven key trends you need to follow.
Watch the recording here:
I’ve previously blogged about the Trusted Authority Live radio show, produced by Andrew O’Brien, Steve Major and Trevor Dixon. In their latest episode, they report on my blog post, “Seven Trends You Must Pay Attention To (and Three You Can Ignore) in 2012″.
It’s worth listening to Andrew and Trevor discussing these seven trends, because they add their own comments, particularly as they relate to professional service firms:
The Expert Gold Radio Show brings you monthly ideas, information, interviews and insights into the world of Internet marketing and e-learning.
Listen to the episode here:
Winston Marsh is one of Australia’s leading business marketing experts. For decades, he’s been helping Australian small business grow through better marketing. When I published my first book over a decade ago, he interviewed me for his Business Marketing program. He recently interviewed me again about a blog post I wrote recently, sharing my list of Trends for 2012 …
Find out more about Winston at WinstonMarsh.com.au.
My friend Chris Pudney and I recently had a conversation about how the Internet is making it easier to live an “Out of Office” work style, where you don’t have to be chained to an office desk all day. We talked about 8 trends for 2012, and published that as an episode of our regular Out of Office podcast.
For the full conversation, or to get our book, visit the Web site Out of Office: Using the Internet for Greater Freedom in Your Work Life.
I created the eGurus Community because I realised some business owners had different Internet needs than the typical small business owner. Sure, we all care about on-line marketing, but some of us can also use the Internet for “e-learning” – in other words, taking the material you teach, coach, facilitate or write about, and converting it into electronic form for on-line delivery. The eGurus Community shows you how to do that right.
If you're not an eGurus member yet, find out more about it here.
If you want to build a Web site for your business – or even for a specific product, service or market – this is the ideal way to do it. You’ll build a professional Web site, with a newsletter, blog, shopping cart, password-protected section, and more. More importantly, you’re building it yourself, so you have full control of it for the future. Learn it once, and you can even build more Web sites yourself later!
The next workshop is coming up in Sydney on Monday 26th and Tuesday 27th March. Find out more at BuildYourWebSiteInTwoDays.com. There’s an Early Bird special, with a discount of $300 if you book by 17th February.
This is our annual predictions episode, where we look at what's coming up in the year ahead, this time with a focus on what it means for Out of Office work.
Listen to the podcast here:
Subscribe to the podcast here.
These are our eight predictions for 2012 …
The advent of powerful mobile computing devices such as smart phones and tablets has lead to an increasingly mobile workforce. Cloud Computing has become an important technology in support this mobility. Although Cloud Computing is often touted as a way of lowering the cost of IT infrastructure, it's also important in supporting a mobile workforce. As more companies make use of these technologies to enable mobile workers, so too they are enabling their employees to work Out Of Office.
As we become increasingly mobile, there'll be a greater demand for cheap or free wireless Internet access wherever you are – including parks (Brisbane City Council is doing it), city centres (the Perth Lord Mayor promoted it as one of her main election promises) and in the air (Emirates is doing it, Qantas is planning it, many American carriers are doing it).
E-book readers will drop below $100 in Australia, high-quality Android tablets will be available for under $300, and smart phones will overtake feature phones.
Tablets and smartphones provide many of the features of laptop computers, but there's still some way to go before tablets replace laptops. One of the areas yet to mature is the use of on-line meetings tools, such as GoToMeeting. We predict the vendors of these tools will provide much better support for use on tablets, so Out of Office workers can (realistically and reliably) use a tablet instead of a laptop for on-line meetings.
It’s the age of the free agent: one in three Americans is a free-lancer, not because they’re finding it difficult to get work but because they want to be. Outsourcing is growing, particularly through the “talent markets” (such as elance.com, guru.com and odesk.com), and this trend will continue in 2012.
Google+, currently at 65 million users, is growing steadily, and we predict it will reach 200 million this year. That number alone doesn't particularly matter for Out of Office work, but it does mean Google has finally created a social network that works, so they are likely to keep investing in it. The Google Hangouts feature in particular could be the video-conferencing solution that we've all been waiting for.
This is inevitable, not because Cloud Computing is inherently unreliable but rather because it’s becoming more prevalent. More Cloud services are being offered and more people and businesses are using them (as we mentioned earlier, the growth in the number of mobile workers is the main driver behind the adoption of Cloud Computing).
Despite various dire predictions to the contrary, e-mail is still going strong, with 3.1 billion users in 2011, and no sign of it slowing down. On the other hand, the volume of spam is decreasing, which means e-mail is becoming even more valuable.
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