Is your Web site achieving the results that you would like? If not, there might be a few simple things that you can do to improve its performance.
I often get asked to review client Web sites, so I've put together this Web site review package to help you.
Who is it for?
The Web Site Review package is ideally suited for people and organisations who position themselves as an authority in their field. This includes:
- Information experts and thought leaders (for example, professional speakers, trainers, coaches, consultants, authors and facilitators)
- Businesses offering professional services (for example, accountants, lawyers, real estate agents and insurance agents)
- Other businesses who want to be seen as an authority
I have a lot of experience working with clients in this area, so we know we can make recommendations that are useful to you.
"I thought I was pretty proficient at running successful websites but your review of my own site was an eye-opener. Over the next couple of months I will be reassessing my web marketing strategy based on your excellent report. I have no doubt the results will follow."
— Michael Harrison, strategies.com.au
What's included in the review?
I review and comment on over 160 things on your Web site, broadly broken down into eight areas:
Ease of Use: This section assesses your graphic design, and how easy it is for site visitors to find their way around the site to take the action you want them to take.
Positioning and Authority: People do business with people they know, like and trust. Your Web site is often their last touchpoint before they contact you, so this section assesses how your Web site positions you as a credible authority in your area of expertise.
Your Services: This section looks at how well you promote each of your services, and how you persuade site visitors to engage you for those services.
Your Products: This section is similar, but for the products you sell from the site. Of course, product sales have other factors as well, such as a shopping cart and secure ordering facility.
Resources: This section assesses how well you provide free high-quality resources on your site to attract site visitors, boost your search engine rankings, and give you a legitimate reason to refer people to the site.
Technical Features: This section assesses some "under the bonnet" features of the Web site, which aren't immediately obvious to users but can affect your site's appearance and search engine ranking.
Keywords and Ranking: This section assesses your site's ranking elsewhere on-line, and gives you suggestions for monitoring and improving it.
Social Media and Other Platforms: Although the review is mainly about your Web site itself, this section looks at your other on-line properties (including a blog, podcast, YouTube channel, Facebook, Twitter, LinkedIn and Google+), because they are all important now.
For more about each section, watch this brief slide show:
How does it work?
After you register and pay for this service, I'll send you a brief survey to complete, which asks some simple questions about your target market, the main products and services you offer, and what you want your Web site to do for your business (Some of this might be on your Web site, but it might be out of date – that's why you are getting it reviewed!)
I'll then review your Web site and produce a comprehensive report with specific actions and recommendations for improving your Web site. The report covers more than 160 checklist items, but you won't just get a Pass/Fail for each item. Instead, I'll give you specific recommendations for how to improve the site. Where appropriate, I'll also give you additional material to help you.
The purpose of this review is to help you build a Web site that works for your business! I want to help you focus your time, money and effort on the things that matter.
The specific actions vary for each client, of course. But here are some of the things that we have recommended to clients in the past:
- Write more persuasive sales letters that encourage more people to buy.
- Link certain blog posts back to specific products and services.
- Change a menu button name so it's more obvious to the user.
- Include XYZ testimonial on the ABC product page.
- Link back from your YouTube channel to your Web site.
As you can see from this list, the recommendations are generally about adjusting things rather than major re-work. That's deliberate, because I don't want you to end up with a long list of big tasks that you will never get around to doing! My goal is to give you a list of actions you can start taking right now in order to improve your Web site and overall on-line presence.
"I have come a long way in 5 months thanks to you and my team, and there is much to be done to go to another level. The review is a great tool to use to increase my credibility/marketing leverage and will guide us as we get to work on prioritizing the next quarter's website improvements."
— Ross Clennett, RossClennett.com
What happens after the review?
I'll also schedule a 20-minute phone or Skype call within 30 days, so we can discuss the recommendations and I can clarify anything you like from the review. This is not a sales call for me to try to push other products and services! It's an opportunity for you to ask questions, and for me to genuinely help you.
Here's How You Get Started
Your investment for the Web site review package is $695, including GST.