E-Learning Consulting Many speakers and trainers want to deliver their material on-line, but don't know how to do it effectively. It's not enough to just turn a training program into an on-line course or a keynote presentation into a webinar. You must get your strategy right, and create a program that delivers material in a variety of ways to match different learning styles and audience needs. Would you like to deliver more of your material on-line, but you're not sure how? The fact is, e-learning is not just the way of the future; it's very much the way of the present. And if you don't add e-learning to your delivery mix, you'll quickly fall far behind your competition. This program is for you if: You're already delivering high-quality content to clients Your clients are looking for ways to reduce costs during the economic downturn You would like to make money from information you're currently giving away You want to spend less time on the road, in strange hotels in remote towns You want to build a business that gives you the freedom to travel more - on your own terms You've already got a full schedule, and want to make more money from what you're already doing Why e-learning is not just an option, but a necessity. E-learning has been around for years now - ever since the Internet became popular, and in some cases even before then. So what makes it so attractive now? There are five key reasons why you should be adding e-learning options to your business now - not just because they're attractive, but because they're now essential: Clients expect more. In the past, you could be a "hit and run" presenter, who waltzes in, delivers a keynote, acknowledges the standing ovation, and leaves. That's no longer an option. Clients expect you to deliver more - much more - than just your standard face-to-face time with them. If you don't deliver it, they'll find somebody else who will. The world is flat. In Thomas Friedman's book of this name, he talks about the rising middle class throughout the world. These are the people who can create and deliver the same value you deliver, but do it faster, cheapr and more effectively with e-learning. The tools are accessible. Even amateurs can create blogs, YouTube videos, on-line forums, even entire e-learning sites. Yes, they are amateurs, and some of their products are amateurish. But your clients don't necessarily see it that way. Rather, they see other people offering e-learning technology, and wonder why you don't. Your speaking fee is insignificant. You know how you're always struggling to get clients to accept your fee? In fact, your fee is insignificant when compared with the cost of the lost productivity of their people who attend your events. E-learning allows them to learn from their office desks - and sometimes even their homes. This productivity gain is worth many times more than what they pay you. You won't be seen as serious. When I first started showing clients how to use e-learning technology, 12 years ago, it was a significant point of difference and a strong selling point. Now it's significant if you don't offer it - and a strong point against you. That's where the E-Learning Consulting service comes in. Over three months, I'll work with you personally to show you how to turn your existing material into e-learning form. The exact things we do will vary depending on your business and what you're already doing. Here are some examples of the things I'll show you how to do: Adding e-learning components to your existing face-to-face presentations, to instantly increase your speaking fee. Finding the most profitable on-line markets for your e-learning programs. Turning printed material into e-learning form. Using popular Web 2.0 sites like YouTube and Slideshare to create high-value material for marketing purposes. Creating on-line courses, so you can deliver your e-learning material automatically in a staged manner. Building a private e-learning membership site, so you can generate a recurring income stream from students and participants. What's in the program? This is a 90-day program with a range of activities. I'll explain some of the key features and how they will increase your value in the marketplace. Product Audit I'll send you a product audit to help you catalogue your current product and service offerings. You might be surprised at just how much you've got already! Strategic Planning Session We follow that up with a one-hour telephone planning session to discuss the Product Audit, and identify opportunities for creating new on-line products and services. We'll make sure things fit your business strategy, follow a logical sequence, and lead to easy "wins" that boost your bottom line quickly. Mentoring Sessions Over the following three months, we'll have a half-hourly scheduled phone consultation every two weeks (or an hourly phone session every month, if you prefer). These regular sessions are designed to keep you on track with executing your plan. At the end of each session, I'll send you an audio recording for your reference. You will also develop a "Next Steps" report of action steps from the session. If you have an implementor or support person, invite them to join the telephone sessions. Or send them the MP3 recordings of each session. Additional Access The mentoring program is based on access, not on hourly rates. The scheduled phone sessions are to keep us focussed, but you also have access to me at other times as well. I'll be available when you require help, and I'll keep you front of my mind when I find new opportunities. I'll give you a special e-mail address and my mobile phone number, so that you get priority access to me outside our scheduled sessions. This allows you to call me up for quick advice on things in between our scheduled sessions. Additional Sessions If you require longer phone sessions during the 90-day period, they are available at 50% discount on Gihan's current consulting rate (The current rate is $1,500 per session). Is this right for you? This service isn't right for everybody. You'll get the most out of it if you meet these three criteria: You're already running a successful speaking/training business. In this program, we work on e-learning programs that build on your existing programs. This means you must understand your market, know what they want, and have a proven track record in delivering value to them in your presentations. If you're just starting out, this probably isn't the right program for you. You're willing to position yourself as an expert. The success of any on-line program relies on your expertise - not just in the program content, but also in the way you market it. On the Internet, you have to prove you're an expert even before people visit your Web site. To do this, you must be ready and willing to produce high-value content regularly. Otherwise, it's difficult for us to help you leverage it! You're committed to making this a success. This might sound obvious, but this service is only useful for you if you're genuinely interested in building a successful e-learning program. Although I'll be helping you, it will still be up to you to do the work. What do you do next? Your investment for the E-Learning Consulting service is in two parts: $1,000 + GST to commence the program and conduct the strategic planning session. $1,500 + GST per month, each month for 3 months. Your total investment over three months is $5,500 + GST. To get started with this package, phone me on (02) 8005 5746 or e-mail