E-Marketing Consulting

Blogs. Podcasts. YouTube. Video. Facebook. Forums. Twitter. E-books. Membership sites. Wikipedia.

If you're in business, you probably realise already that the Internet has made your world more competitive. Your clients, customers and prospects have more options now - and you have to compete with all of these options.

Internet marketing has changed. It's still about getting more people to your Web site, so you can promote your products and services to them. But the way you get them there has changed.

Briefly, it used to be about advertising. Now it's about your on-line reputation. And I mean your reputation - not just the reputation of your business.

Here are some examples of how people find you on-line now:

They're searching for blogs in Google Reader, subscribe to yours, and read it for a while, before clicking to your Web site.
They're browsing the iTunes Store for educational podcasts, download yours to their iPod, and then listen to it while walking the dog.
They search Google for a book everybody's talking about, and they find your blog with your book review.
They need content for their corporate in-house newsletter, and pick up your article from a public article directory.
On Facebook, one of their friends invites them to join a discussion forum, and they find you in there taking part in discussions.
You give away a free report on your Web site, and somebody who downloads it sends it to their friend, who is exactly the sort of person you want to do business with.

The bad news is if you don't take advantage of these opportunities, somebody else will. If you're not building your reputation on-line, your customers and clients will find other people who are doing it. And those competitors are reaching out to your clients from anywhere in the world.

How do you remain competitive?

That's where the E-Marketing Consulting service comes in.

Over three months, I'll work with you personally to show you how to get more traffic to your Web site, using the new tools you need to succeed in today's connected world.

The exact things we do will vary depending on your business and what you're already doing. Here are some examples of the things I'll show you how to do:

Build your on-line reputation with no more than 10 minutes of effort each day.
Get qualified traffic to your Web site, not just random hits from people who aren't likely to do business with you.
Use Twitter effectively, so it doesn't take much time but still helps you boost your business success.
Connect with strangers in a way that they want to do business with you.
Create a unique point of difference in your marketing, so you stand out from everybody else in your industry.
Reach the people who are most important for you, so your efforts aren't wasted trying to get to everybody in the world.
Demonstrate your authority, so people come to you see you as an expert, not just another supplier.
Use your existing marketing material in different ways, to save time and gain maximum leverage from it.

What's in the program?

This is a 90-day program with a range of activities. I'll explain some of the key features and how they will increase your value in the marketplace.

Marketing Survey

I'll send you a marketing survey to help you clearly identify your current marketing strategy and tactics. You might be surprised at just how much you're doing already, and how little you have to tweak it!

Strategic Planning Session

We follow that up with a one-hour telephone planning session to discuss the marketing, and identify new marketing opportunities. We'll make sure things fit your business strategy, follow a logical sequence, and lead to easy "wins" that boost your bottom line quickly.

Mentoring Sessions

Over the following three months, we'll have a half-hourly scheduled phone consultation every two weeks (or an hourly phone session every month, if you prefer). These regular sessions are designed to keep you on track with executing your plan. At the end of each session, I'll send you an audio recording for your reference. You will also develop a "Next Steps" report of action steps from the session.

If you have an implementor or support person, invite them to join the telephone sessions. Or send them the MP3 recordings of each session.

Additional Access

The mentoring program is based on access, not on hourly rates. The scheduled phone sessions are to keep us focussed, but you also have access to me at other times as well. I'll be available when you require help, and I'll keep you front of my mind when I find new opportunities.

I'll give you a special e-mail address and my mobile phone number, so that you get priority access to me outside our scheduled sessions. This allows you to call me up for quick advice on things in between our scheduled sessions.

Additional Sessions

If you require longer phone sessions during the 90-day period, they are available at 50% discount on Gihan's current consulting rate (The current rate is $1,500 per session).

Is this right for you?

This service isn't right for everybody. You'll get the most out of it if you meet these three criteria:

You're already running a successful business.
In this program, we work on marketing strategies that leverage your business. This means you must already have a successful, viable business. If you're just starting out, this probably isn't the right program for you.

You're willing to position yourself as an expert.
On the Internet, you have to prove you're an expert even before people visit your Web site. To do this, you must be ready and willing to produce high-value content regularly. Otherwise, it's difficult for us to help you leverage it!

You want to improve your on-line presence.
This might sound obvious, but this service is only useful for you if you're genuinely interested in using the Internet as part of your overall marketing strategy. Although I'll be helping you, it will still be up to you to do the work.

What do you do next?

Your investment for the E-Marketing Consulting service is in two parts:

$1,500 + GST to commence the program and conduct the strategic planning session.
$1,500 + GST per month, each month for 3 months.

Your total investment over three months is $6,000 + GST.

To get started with this package, phone me on (02) 8005 5746 or e-mail .