Get More Traffic Articles Web 2.0 Internet Marketing Explained in Just Two Words Don't Become a Digital Dinosaur Top Ten Internet Tools For Experts For 2008 The Day I Visited Every Web Site in the World The Five Essential Internet Tools For Experts The Ten Secrets For Successful Internet Marketing In the 21st Century Get Over It! Getting Traffic To Your Web Site Google, Oprah, The Secret and You The Fastest Way to Get Traffic to Your Site The Trouble With Free Search Engine Traffic Reach New Markets The Five Key Benefits of Affiliate Marketing Common Mistakes with Affiliate Marketing Podcasting Why is Podcasting So Popular Now? What are the Benefits of Podcasting? A Matter of Convenience Are You Making a Truly Personal Connection? Practical Podcasting Why Seth Godin is Wrong About Podcasting Blogging The Personal Benefits of Blogging The Business Benefits of Blogging The Quick Start Guide to Blogging What is a Blog? What's in a Blog? E-Mail Newsletter E-Mail Newsletter: What's In It For You? Excuses for Not Publishing an E-Zine How Many Newsletter Subscribers Are You Losing Every Week? Internet Marketing in a Web 2.0 World How does the Web 2.0 phenomenon affect your Internet marketing? This presentation will show you how the Internet has changed, and how you have to change your marketing strategy to bring more people to your Web site. Watch Gihan's new presentation about Internet marketing Products Expert Gold: Leverage Nuggets for Information Experts The world's leading free publication for leveraging your expertise into products and profits - online and offline Gihan Perera More ... The Expert Gold Podcast Learn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth Gihan Perera If you're in business as an expert - a professional speaker, trainer, facilitator, seminar presenter, coach, author or consultant - you're probably leaving money on the table every time you speak, write, coach or consult. Learn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth. More ... Be Their First Choice Publish an e-mail newsletter that blows away the competition – every time Gihan Perera Experts build trust, trust builds business. Today’s customers are more demanding, better informed and less tolerant of pushy sales techniques. A well-written, high-quality e-mail newsletter positions you as a trusted adviser to your clients and prospects, leading to more sales, more repeat business and strong on-going relationships. More ... Get More Traffic To Your Web Site Get More Traffic secrets for speakers, trainers, thought leaders and other information experts Gihan Perera The Internet has changed, and that's good news - great news, in fact - for speakers, trainers, coaches, consultants, thought leaders and other information experts. But it can be bad news if you don't take advantage of it! In this Q&A webinar, Gihan Perera gives you an overview of what's changed and shows you how to leverage your intellectual property to get more traffic to your Web site. More ... Get Traffic Fast How to use Google advertising to get people to your web site now Gihan Perera and Ed Keay-Smith Get more people to your Web site instantly. Listing your site in Google’s free search listings can be very rewarding when it works, but it takes time, effort and expertise. You can “fast track” this process with Google’s advertising system, which gives you highly targeted traffic instantly at a very low cost. More ... Low Cost Promotion How to promote your business for little or no cost Gihan Perera and Candy Tymson Many business owners spend too much money on advertising with very little return. Learn how to do low-cost promotion – both on and off the Internet – that generates a positive buzz about your business, targets your specific niche and sets you apart from your competitors. This book is currently out of stock, but you can get it in e-book/MP3 format instead. More ... Low Cost Promotion How to promote your business for little or no cost Gihan Perera and Candy Tymson Many business owners spend too much money on advertising with very little return. Learn how to do low-cost promotion – both on and off the Internet – that generates a positive buzz about your business, targets your specific niche and sets you apart from your competitors. More ... Reach New Markets Tap into other people's networks to build your business Gihan Perera Expand your sales force. Many businesses realise the power of affiliate marketing – using other people to sell your products and services to their customers, for a commission. Unfortunately, most affiliate marketing campaigns fail. Learn the key principles for building an effective, sustainable affiliate marketing system that extends your marketing reach, generates a steady stream of new sales, and boosts your profit margins. More ... Share Your Thoughts How to publish a blog that boosts your business Gihan Perera Blogs boost business. Most business Web sites are static and boring, so they turn people away. A well-written blog that complements your Web site can transform your on-line presence – giving you more ways of reaching out with your message, more credibility as an authority in your field, and more effective ways of supporting your existing customer base. More ... Speak Your Mind Tap into the power of podcasting to build strong personal connections Gihan Perera Break through the mass of e-mail, voice mail and junk mail with the power of podcasting – the Internet’s most powerful tool for creating strong, personal and lasting connections with your clients, prospects and colleagues. A high-value podcast delivered with style positions you as a credible authority, leading to higher sales conversion, stronger business relationships, and a clear competitive edge in a crowded market. More ... Spread The Word Marketing with E-Books and Special Reports Gihan Perera Many infopreneurs would like to successfully use e-books in their business, but they don't know how. The fact is, e-books and special reports can be one of your most powerful marketing tools - if you know how to write the right content, publish them in the right format, and promote them in the right way. More ... The First Step Member Community Gihan Perera The First Step Member Community gives you access to e-books, audio programs, teleseminars, on-line tutorials, and a member community of other infopreneurs. More ... The Five Essential Internet Tools for Experts Gihan Perera In the last three years, the Internet has changed again, and it's changing everything all over again. In this program, I talk about some of the Internet tools, trends and technologies of the 21st century. These are the things you must use to build your business, keep it growing and keep up to date with Internet trends. More ... Fast, Flat and Free: How the Internet Has Changed Your Business Online Course Gihan Perera The Internet has changed your business. How will you survive and thrive in today's connected world? There are nine key principles for business success at the start of the 21st century. Sign up for this free on-line course and I'll teach you these principles. More ... Find Your Market How to find hot markets and responsive customers Gihan Perera Match your message to your market. Too many products fail because they don’t match exactly what their market is looking for. Discover how to use the Internet to find profitable markets in your specialty area, and then match your customer’s language, expectations and hot buttons. More ... The Truth About Online Selling Gihan Perera with Colin Pearce Selling on the Internet is much more than creating a Web site and hoping the world beats a path to your door. For most businesses, it's also more than building a Web site and treating the on-line channel as separate from your other sales channels. True success in on-line selling comes when you integrate it with your other sales and marketing efforts, so they all build on each other. More ... Web Sites for Speakers, Trainers, Coaches and Consultants: E-Book Version How to create a Web site that makes money instead of costing money Gihan Perera The truth is, most experts' Web sites cost money and lose money. This book shows you how to build a Web site that makes money for you. It's not about selling directly from your Web site. Rather, it's about building a Web site that supports your business by promoting, selling and complementing what you do in the "real world". More ... Web Sites for Speakers, Trainers, Coaches and Consultants: Print Version How to create a Web site that makes money instead of costing money Gihan Perera The truth is, most experts' Web sites cost money and lose money. This book shows you how to build a Web site that makes money for you. It's not about selling directly from your Web site. Rather, it's about building a Web site that supports your business by promoting, selling and complementing what you do in the "real world". More ... Web Sites Success for Infopreneurs Online Course Gihan Perera Most infopreneurs' Web sites are cluttered. But if you've already got a Web site, don't throw it away! You might just have to tweak it here and there to get big results. In this free on-line course, every two weeks we'll look at one aspect of an effective infopreneur's Web site, and I'll give you some things to check on your own site to discover whether you're doing it right. More ... Webinar: Web Sites For Speakers, Trainers, Coaches and Thought Leaders Get your online strategy right Gihan Perera With all the talk about Twitter, Facebook, LinkedIn, blogs and podcasting, what role is left for the humble Web site? In this Q&A session, Gihan answers your questions about how speakers, trainers, coaches and consultants can get the most out of their Web site. More ... On-Line Presentations and Slide Shows Gihan Perera If you're a speaker or trainer using PowerPoint or Keynote, you probably already use it more effectively than most people. But are you leveraging this skill into on-line presentations as well? In this webinar, I show you how to use PowerPoint or Keynote to create powerful on-line presentations, which you can either use for marketing purposes or as part of your on-line learning programs. More ... Online Visuals Without Video Gihan Perera On-line video is hot right now, but it's not easy to create a PROFESSIONAL on-line video. But why are we thinking that video is the only way to present information visually on the Internet? There are other ways as well, some just as impressive - and sometimes even more impressive - than video. More ... Teach the World: Tap Into the Power of Webinars The Webinar on Webinars Gihan Perera Webinars are the hot new way to deliver information, especially in this time of climate change awareness, corporate cost-cutting, emphasis on lifestyle and global access. In this webinar recording, I explain how to use webinar technology to deliver your material effectively. More ... Write Now How to write so that you can sell, persuade and make a difference Gihan Perera and Samantha Perera Words can speak louder than actions. Despite the growth of the Internet and other high-tech media, writing is still one of the most powerful tools for communicating your ideas and expertise. By communicating your message in writing – clearly and concisely – you can develop your expertise, build credibility and establish yourself as an authority. More ... Write Now How to write so that you can sell, persuade and make a difference Gihan Perera and Samantha Perera Words can speak louder than actions. Despite the growth of the Internet and other high-tech media, writing is still one of the most powerful tools for communicating your ideas and expertise. By communicating your message in writing – clearly and concisely – you can develop your expertise, build credibility and establish yourself as an authority. More ... Key words: Clear Communication