Other People's Expertise: Finding High-Quality Content on the Internet

Content is still king. Being an expert doesn't mean you have to create everything in your area of expertise. It means you can provide relevant, meaningful content in your area of expertise - even if you didn't create the content yourself. By tapping into high-quality content freely available on-line, you can add value to your material and enhance your credibility.

This program is about finding - and using - high-quality content on the Internet. I'll show you how to find graphics, audio clips, video clips, articles, slide shows and even entire e-books that you can copy and use in your own materials. You can use this material legally, and it's all for little or no cost.

I've been doing this for many years, and it's hard to put into words just how powerful this has been for my business. Using other people's material hasn't diminished my own authority. On the contrary, it increases my authority. My clients, newsletter readers and others in my network know I do a lot of research and reading, they know I tap into other experts as well, they know I'll sift through masses of information to find exactly what is relevant for them, and they appreciate me sharing that relevant wisdom with them.

Who is this for?

I've written this for infopreneurs - that is, speakers, trainers, authors, consultants, coaches and other information experts. If you make money by teaching the ideas in your head, this is ideal for you.

Of course, it could also be useful for other business owners. However, if you're an infopreneur, you'll get particular value from other people's content - because:

You'll be able to use some of this content in building your own information products - for example, a graphic for a slide show, or a music clip for your educational audio CD.
You can also use it to complement your existing products - for example, putting e-books in a password-protected area of your Web site.
There's so much information out there, your clients are desperate for relevant information - even if you didn't produce it yourself. In fact, they want you to send them information from other experts. As long as you choose material that complements, rather than contradicting or replacing, your ideas, they will eagerly accept it from you.

What are the benefits?

You save time and effort because you don't have to create this material yourself.
You increase your value to clients by bringing other experts' material to them.
You save money by not having to spend a fortune on graphic artists, photographers and musicians.
You strengthen client relationships by sending them occasional free "goodies" and bonuses.
You gain peace of mind because you know you don't have to keep churning out your own material all the time.

What will you learn?

Broadly, we'll look at these two types of content:

Material you can copy and change to use in your own materials;
Material you're not allowed to change, but are allowed to share with others.

Here's an overview of the program:

I'll start by giving you some practical examples of how you can use other people's material, to whet your appetite
Then we'll talk about the legalities of getting permission to use that material
Then we get to the bulk of this program, where I'll cover various types of material: graphics, audio clips and music, video clips, slide shows, articles and e-books

What do you get?

Audio Program:
You get a detailed audio program, which you can listen to on-line or download it to your computer, iPod or other MP3 player.

E-Book:
You also get immediate access to a detailed e-book after you order, so you can instantly start using the ideas in it.
Download a sample here.

This audio/e-book program is $67.

Order here using our secure server.

Key words: Creating Products