 Ideas!Gihan Perera has been a contributing author to the Thought Leaders books "Ideas", volumes 1, 2 and 3. All three books bring you original perspectives on life and business from leading thinkers in Australia and New Zealand.
Ideas Volume 1 - Niche Guys Finish First, by Gihan Perera
"Every customer is a niche market of one; if you’re not niche marketing, you’re missing the point."
--- Gihan Perera Search wide and dig deep. Most businesses make the mistake of trying to reach too many people in their market, which leads to increased competition, soaring promotional costs and minimal differentiation. Smart marketers take the opposite approach; the smaller your market, the better suited your products and services will be for that market - which ultimately means that you can raise your prices, increase your profits and virtually eliminate your competition.
Contributing Thought Leaders to Volume 1Matt Church — Peter Baines — Lis Brandson — Iven Frangi — Gisèle Gambi — Dr Adrian Geering — Maurice Goldberg — Chris Gray — Avril Henry — Shane Kempton — Oksana Koriakova — Helen Macdonald — Rick Otton — Lorna Patten — Gihan Perera — Sharonne Phillips — Helen Shao — Scott Stein — Deborah Vanderhoek — Nils Vesk — Mark Wayland — Emma Weber — Belinda Yabsley
Ideas Volume 2 - Who Moved Your Message?, by Dr Kathleen Franklyn and Gihan Perera
"A message by itself can’t change a thing. A message with a market can
change a mind, but a message with momentum can change the world."
--- Dr Kathleen Franklyn and Gihan Perera Momentum matters! When momentum is a deliberate part of your message management, your success happens by design rather than by chance. Creating specific strategies to embed your message gives it momentum - a deeper impact, a greater reach and a life of its own.
Contributing Thought Leaders to Volume 2Matt Church — Sally Anderson — Penny Burke — Bill Carson — Steven Di Pietro — Shelley Dunstone — Wendy Elford — Dr Kathleen Franklyn And Gihan Perera — Hugh Gyton — Adrian Heath — Mandy Hollowayo Shane Kempton — Michael Licenblat — Helen Macdonald — Geoff Mcdonald — Ron (Rowdy) Mclean — Zoë Palmer — Scott Stein — Rosslyn Tasker — Nikki Vescovi — Jennie Vickers — Peter Webb — Barbara Wilby —
Ideas Volume 3 - Get Active, by Gihan Perera
"Don’t make money on the Internet; make money with the Internet."
--- Gihan Perera Get active! It’s not easy to build a Web site that creates passive income. Instead, focus on a Web site that supports your business now and sets the foundations for sustainable growth in the future.
Contributing Thought Leaders to Volume 3Matt Church — Jennifer Dalitz — Rohan Dredge — Shelley Dunstone — Mo Fox Iven Frangi — James Gillespie — Andrew Horsfield — Neen James — Mark Jones Irene Van Der Does De Willebois — Helen Macdonald — Martin Mulcare Karen Nelson — Tom Parker — Gihan Perera — Craig Rispin — Nikhil Rughani Glen Ryan — Libby Sander — Scott Stein — Lindsay Tighe
Get the Package
Volume 1:
Volume 2:
Volume 3:
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Order here using our secure server. Key words: productivity, leverage, marketing
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In the first volume, Gihan presented a chapter about niche marketing:
Why it's important in today's commoditised world, and how you can tap
into it, regardless of your business or products.
In the second volume, Gihan and Kathleen tackle the issue of making
your message stick in the minds of your market - long after you've
left their presence.
In the third volume, Gihan's chapter was about Internet marketing for experts,
and why you shouldn't chase passive income on-line.
Get all three books in this exclusive package from Gihan:
