Internet Marketing Articles Understanding Your Market Talk Their Talk Who are the People in Your Neighbourhood? It's The Community, Stupid! Don't Sell Too Soon Ask Your Customers Give Value, Get Traffic Who the Heck Are YOU, Anyway? Are You Making This Big Internet Marketing Mistake? Ask and You Shall Perceive Web 2.0 Don't Become a Digital Dinosaur Top Ten Internet Tools For Experts For 2008 The Day I Visited Every Web Site in the World The Five Essential Internet Tools For Experts The Ten Secrets For Successful Internet Marketing In the 21st Century Get Over It! Getting Traffic To Your Web Site Google, Oprah, The Secret and You The Fastest Way to Get Traffic to Your Site The Trouble With Free Search Engine Traffic Reach New Markets The Five Key Benefits of Affiliate Marketing Common Mistakes with Affiliate Marketing Internet Marketing in a Web 2.0 World How does the Web 2.0 phenomenon affect your Internet marketing? This presentation will show you how the Internet has changed, and how you have to change your marketing strategy to bring more people to your Web site. Watch Gihan's new presentation about Internet marketing Services Gihan offers these services to help you with your Internet marketing: Private consulting sessions Three-month mentoring program Workshops, seminars and conference presentations First Step Member Community Products Join The Club Create Your Own Membership Site Gihan Perera Membership has its privileges. Membership sites have become hot Internet properties in the last few years, and can be a highly profitable source of recurring income for speakers, trainers and other infopreneurs, but most people who start them don't succeed with them. By learning the right way to build your membership site, you can add new income streams, reach new markets, and create greater profits in your business. More ... Other People's Expertise Finding High-Quality Content on the Internet Gihan Perera Content is still king. Being an expert doesn't mean you have to create everything in your area of expertise. It means you can provide relevant, meaningful content in your area of expertise - even if you didn't create the content yourself. By tapping into high-quality content freely available on-line, you can add value to your material and enhance your credibility. More ... Spread The Word Marketing with E-Books and Special Reports Gihan Perera Many infopreneurs would like to successfully use e-books in their business, but they don't know how. The fact is, e-books and special reports can be one of your most powerful marketing tools - if you know how to write the right content, publish them in the right format, and promote them in the right way. More ... Write Now How to write so that you can sell, persuade and make a difference Gihan Perera and Samantha Perera Words can speak louder than actions. Despite the growth of the Internet and other high-tech media, writing is still one of the most powerful tools for communicating your ideas and expertise. By communicating your message in writing – clearly and concisely – you can develop your expertise, build credibility and establish yourself as an authority. More ... The Focal Point Podcast Join us every two weeks as we take the mystery out of the latest tools and technology of the Internet Chris Pudney and Gihan Perera My friend Chris and I have regular chats about the technology of the Internet, and how you can tap into it. Join us as we take some of the mystery out of some of the latest technology trends. More ... Expert Gold: Leverage Nuggets for Information Experts The world's leading free publication for leveraging your expertise into products and profits - online and offline Gihan Perera More ... The Expert Gold Podcast Learn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth Gihan Perera If you're in business as an expert - a professional speaker, trainer, facilitator, seminar presenter, coach, author or consultant - you're probably leaving money on the table every time you speak, write, coach or consult. Learn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth. More ... Be Their First Choice Publish an e-mail newsletter that blows away the competition – every time Gihan Perera Experts build trust, trust builds business. Today’s customers are more demanding, better informed and less tolerant of pushy sales techniques. A well-written, high-quality e-mail newsletter positions you as a trusted adviser to your clients and prospects, leading to more sales, more repeat business and strong on-going relationships. More ... Find Your Market How to find hot markets and responsive customers Gihan Perera Match your message to your market. Too many products fail because they don’t match exactly what their market is looking for. Discover how to use the Internet to find profitable markets in your specialty area, and then match your customer’s language, expectations and hot buttons. More ... Get Active! Web Site Success for Speakers, Trainers, Consultants, Coaches, Authors and other Information Experts Gihan Perera How do you move your business from active income to passive income? Learn the strategy and avoid the traps in this free special report. More ... Get Traffic Fast How to use Google advertising to get people to your web site now Gihan Perera and Ed Keay-Smith Get more people to your Web site instantly. Listing your site in Google’s free search listings can be very rewarding when it works, but it takes time, effort and expertise. You can “fast track” this process with Google’s advertising system, which gives you highly targeted traffic instantly at a very low cost. More ... Low Cost Promotion How to promote your business for little or no cost Gihan Perera and Candy Tymson Many business owners spend too much money on advertising with very little return. Learn how to do low-cost promotion – both on and off the Internet – that generates a positive buzz about your business, targets your specific niche and sets you apart from your competitors. More ... Make More Sales How to convert your Web site visitors into paying customers Gihan Perera Turn browsers into buyers. Many Web site owners focus on generating more visitors to their site, but don’t do enough to convert these leads into sales. Increasing your conversion rate can sometimes be easier, faster and cheaper than generating more traffic; and it can have a dramatic impact on your bottom line. More ... Reach New Markets Tap into other people's networks to build your business Gihan Perera Expand your sales force. Many businesses realise the power of affiliate marketing – using other people to sell your products and services to their customers, for a commission. Unfortunately, most affiliate marketing campaigns fail. Learn the key principles for building an effective, sustainable affiliate marketing system that extends your marketing reach, generates a steady stream of new sales, and boosts your profit margins. More ... Secrets of Internet Business Success Gihan Perera The Internet is the fastest-growing technology we've ever seen, but a few principles have remained constant throughout its history. This book is filled with practical and powerful tips and techniques that will teach you how to use the Internet to grow your business, save time and increase profits. More ... Share Your Thoughts How to publish a blog that boosts your business Gihan Perera Blogs boost business. Most business Web sites are static and boring, so they turn people away. A well-written blog that complements your Web site can transform your on-line presence – giving you more ways of reaching out with your message, more credibility as an authority in your field, and more effective ways of supporting your existing customer base. More ... Speak Your Mind Tap into the power of podcasting to build strong personal connections Gihan Perera Break through the mass of e-mail, voice mail and junk mail with the power of podcasting – the Internet’s most powerful tool for creating strong, personal and lasting connections with your clients, prospects and colleagues. A high-value podcast delivered with style positions you as a credible authority, leading to higher sales conversion, stronger business relationships, and a clear competitive edge in a crowded market. More ... The First Step Member Community Gihan Perera The First Step Member Community gives you access to e-books, audio programs, teleseminars, on-line tutorials, and a member community of other infopreneurs. More ... Web Sites Success for Infopreneurs Online Course Gihan Perera Most infopreneurs' Web sites are cluttered. But if you've already got a Web site, don't throw it away! You might just have to tweak it here and there to get big results. In this free on-line course, every two weeks we'll look at one aspect of an effective infopreneur's Web site, and I'll give you some things to check on your own site to discover whether you're doing it right. More ... The Five Essential Internet Tools for Experts Gihan Perera In the last three years, the Internet has changed again, and it's changing everything all over again. In this program, I talk about some of the Internet tools, trends and technologies of the 21st century. These are the things you must use to build your business, keep it growing and keep up to date with Internet trends. More ...