Leverage Consulting The Leverage Consulting package helps you to get more value out of your unique expertise. If you're an experienced professional speaker, trainer, facilitator, coach, consultant or author, I'd like to make you an extremely bold promise. You can easily transform your intellectual property into powerful cash generators. You can quickly and easily double the profits of every presentation you make from now on. Who is it for? The Leverage Consulting package is ideal for "information experts" - people who sell information products and services. This includes speakers, facilitators, trainers, seminar presenters, coaches, authors and consultants. If you're an information expert, you have: A message - some unique information that you have developed to share with the world A market - an established network of people you can reach who want to hear your message, are willing to pay for it. What's in it for you? My objective is to help you to work less and make more. Leverage Consulting will give you the new tools you need to get ahead and stay ahead. Right now and in the future. You'll be amazed how quickly and easily this programme can "grow" your business ... profitably! That's because you will learn simple, ingenious, inexpensive techniques that: Gain maximum leverage from your existing products and services; Tap into your unique intellectual property; Teach you how to match your products to what the market is interested in; Leverage your products in many ways to get more bookings, more sales and more repeat business. Leverage Consulting has been designed to make sure you increase your sales and profits in the shortest time possible. Each technique is practical, using real products that apply to your business. Does it work? Now I realise I'm making some awfully big promises here. And I certainly don't expect you to just blindly take my word for it. So, listen to how well these strategies have worked for some of my other clients who've used them. "Who says you can't make money from a Web site? My site paid for itself in the first three months. Now every transaction is straight profit!" --- David Penglase, www.davidpenglase.com "The Next Step work on leveraging existing value is just what we needed to refresh, renew and innovate our offering both online and offline." --- Matt Church, www.mattchurch.com.au "We got an amazing 2000% return on investment in 6 months from all the enhancements you did." --- Ian Hutchinson, www.lifebydesign.com.au "You would be crazy if you didn't use Gihan's CourseBot software. I can remember winning one project worth $120,000 that was because we had this software." --- Keith Abraham, www.keithabraham.com.au What's more, at the end of this page, I'll outline three of the ideas I've used with other clients. You'll see just how easy it is to use some of these ideas in your own business. What's in the core package? This is a consulting service with a range of touch points. I'll explain the key features here ... Preliminary product/service review You send me your current products and service list by mail, e-mail or on your Web site, and I'll review them and identify the most profitable leverage opportunities for you. Consulting Session We review your current offerings and discuss the leverage possibilities. This is available in one of two forms: A one-hour telephone consulting session, a CD with the recording of our consulting session, and a written transcript of the session. OR A three-hour face-to-face consulting session. Note: For the first option, if you are already using our First Step Web site package, you get a bonus hour (making a total of two hours). And you can split those two hours into half-hour sessions if you wish. A half-hour follow-up telephone call within 90 days This allows us to review your progress and refine it as required. What products are included? In addition to these core services, I will include information products that supplement the consulting service. For example: The book/CD pack Get Traffic Fast, if it's important for you to increase your Web site traffic. The CD/CD-ROM pack Make More Sales, if you're getting enough traffic but not enough paying customers. The CD/book pack Write Profitable E-Books, if you decide to use e-books for marketing or as products. The two-CD audio pack Low Cost Promotion, if you're planning any new marketing campaigns. The two-CD audio pack Create an Experience, if you're launching a new product or service. Is this right for you? To get maximum value from this package, you do have to have some valuable intellectual property to work with. I really can't make this work with people who are just starting out in speaking, training, coaching or consulting. It's just too difficult to leverage value when there's not much unique value to begin with. If you are just starting out, I hope that didn't offend you. That certainly was not my intention. But I do get a lot of requests for help from people just starting out, and I've discovered that many of them have yet to develop the depth of intellectual property and industry experience required to gain maximum leverage. Here's How You Get Started Your investment for the Leverage Consulting package depends on whether you take up the phone consulting option or the face-to-face consulting option: Telephone consulting: $1,200 plus GST. Three-hour face to face session: $2,500 plus GST. If you're really serious about maximizing the profits in your business, you can't wait. You need to take immediate action. E-mail or phone me (details at the bottom of the page) and we can decide together whether this package is right for you. That way you can get on a fast track to doubling your sales and profits as quickly as possible! Sincerely, Gihan Perera P.S. Keep reading for three great examples you can use right now! Here are Three Profit-Building Ideas You Can Use NOW Now, you may have heard similar promises in the past ... So I'm going to give you some proof right now. I'll share with you three of the ideas I've used with other clients. Idea 1: The Power of Sequential Auto-Responders If your typical "gig" for a client is a one-off event - such as a keynote speech, a training workshop, a public seminar or a facilitation retreat - are you doing as much as possible to keep offering follow-up material to your client? Oh sure, you can follow up with your e-mail newsletter, the occasional phone call, or popping your brochure in the mail, but is that really giving them on-going value? One powerful technique for giving real value-added service is to sign up every attendee in a follow-up course, delivered by e-mail. In the Internet marketing world, this is called a "sequential auto-responder". It's usually used to keep in touch with prospects regularly, and quite frankly, some Internet marketers use it so much that it's obnoxious. But because you're an expert in your field, you can use the same technology to deliver valuable follow-up material to your clients. And it happens automatically. You write the course material once, program it to go out at regular intervals (there's inexpensive software to manage this process - in fact, I even sell this software myself), and that's it! When somebody is signed up, they will get the material in their in-box automatically. You don't have to touch a button ... and they get to hear from you every week or month. The first client of mine who used this software doubled his keynote fee overnight. Yes, really! He simply explained to his clients that his audiences would forget most of what he taught within a week (statistically, that's true for any speaker or trainer), so he could reinforce the learning with a three-month follow-up course. And where do you find the material for your course? You probably have it already! You're probably not calling it an on-line course, though. It might be your book ... or a special report you've written ... or maybe even the handout that you would normally have given at your training session. In fact, that's what another client of mine did. He took his handout, for which he normally charged $25 per person, split it up into six sections, delivered a section every two weeks, and now he had a three-month follow-up course. He sells this for $100 per head, and he sells it for every workshop he runs. You do the maths! If his average workshop has 20 participants, that's an additional $2000 on top of his speaking fee. Idea 2: Turn Your Book Into An E-Book ... The Right Way When I attend professional speaker conferences, I'm constantly stopped in the hallways and coffee lounges and asked about e-books. And that's not surprising, because that's a topic I often talk about at these conferences. But I've realised that most speakers and authors go about creating e-books in the wrong way. They think that they can take their printed book, convert it into PDF, put it on their Web site, and voila! - they have the perfect e-book! Don't get me wrong. You can do it that way ... and some well-known print authors - such as Stephen King, Seth Godin and Scott Adams (the guy who draws the Dilbert cartoons) - do succeed that way. But remember that Stephen King, Seth Godin and Scott Adams have the marketing muscle of big publishing companies behind them. You probably don't. So converting your printed book into an e-book is probably the worst thing you could do. For starters, you're competing with yourself. But more importantly, you're missing the Value Proposition of books versus e-books. I'll explain ... Your printed book gives you credibility. You're a "published author", not just another speaker, trainer, coach or consultant. If your book is good (as judged by your market, not your mother), you're "the" author of the book on emotional intelligence, leadership, real estate investing, underwater basket weaving, whatever. Men clap, women swoon. Your e-book will never give you the same value. Even if you sell thousands of copies of your e-book, the world just doesn't care. Unfair but true. On the other hand, people buy e-books for their value. Which means that you can sell them for much, much more. For example, I sell a 50-page e-book for $97. Ironically, if I hired a designer to do the layout, printed it, bound it, and sold it like a book, people would only pay $25 for it. Maximum! Probably less, because it would look like a thin book. So how do I sell it for $97? Simply by promising that the reader will get 10 times as much value from it. And backing up that promise with an iron-clad guarantee. I don't have time to go into all the details here, but I'll explain it in full in the Leverage Consulting programme. Idea 3: If You Can't Write It, Speak It! OK, but what if you don't have the time to write new products? I mean, you're busy enough as it is with all the work you're already doing! Right? Right. Yes, we're all busy, and I'm not going to feed you some time management guru BS about making the time ... or living in Quadrant 2 ... or imagining yourself on your deathbed looking back on your life. You haven't got the time - I'll accept that. But here's a powerful secret ... The words that come out of your mouth when you present, consult, train or coach are gold! They have to be, or else your clients wouldn't hire you. Am I right? These are the very words that can go into your products. So make sure that you record every presentation, every coaching session, every client phone call and every consulting meeting. Of course, you have to get permission, but that's simply a matter of telling people that you are recording. This is a cinch! Digital voice recorders are simple to use, very inexpensive and have a huge amount of memory nowadays. Just click the Record button at the start of a meeting or presentation, and you'll be saving your precious words for use in your products. And I'm not talking about audio products alone - although that is one obvious option. When you've got the recording, get it transcribed (there are services on the Internet that do this for as low as $25 per hour of audio), edit it, and you've got yourself a book, e-book, on-line course, special report, article or white paper. It really is that simple! Can You See Some of the Possibilities? I'm sure you'll agree that these three examples alone could instantly multiply your product range. But I want to remind you that this is just a partial inventory of what you'll get. There's much more than I have space to elaborate on here. Once you see these powerful techniques, you'll wonder why speakers, trainers, coaches and consultants don't use them all the time. The answer to that is simple. Most of them don't even have a clue that these techniques exist! Or they think it takes up too much time, effort and money. What next? If you're really serious about maximizing the profits of all your products, you can't wait. You need to take immediate action. E-mail or phone me (details at the bottom of the page) and we can decide together whether this package is right for you. That way you can get on a fast track to doubling your sales and profits as quickly as possible!