Blogs boost business. Most business Web sites are static and boring, so they turn people away. A well-written blog that complements your Web site can transform your on-line presence – giving you more ways of reaching out with your message, more credibility as an authority in your field, and more effective ways of supporting your existing customer base.
Blogging is an important part of your on-line strategy.
Despite all the buzz about social networks such as Facebook, Twitter, LinkedIn and now Google+, a blog is still an essential part of your on-line strategy. Those social networks typically only allow you to post short updates, but a blog allows longer, well-considered posts.
Your blog also helps you interact on these social networks, because you can connect your blog to Twitter, Facebook and LinkedIn automatically, so your blog posts appear automatically there. This means you can keep up a regular presence there without having to spend a lot of time there yourself.
Blogging also allows you to keep publishing material regularly, which is attractive to Google and other search engines, because they want to show fresh, up-to-date material to their users.
The eGurus Community
If you're a member of the eGurus Community, there's a section of the eGurus Vault with resources about creating and publishing a high-quality blog. Start with the slide deck on that page for an overview.
If you're not an eGurus member, find out about membership at www.eGurus.info.
Webinar Recording: Show Your Authority With a Blog
A blog is one of your most powerful marketing tools. It's a way of you regularly communicating your message, sharing ideas and being a central point for everything else you do in your Internet marketing strategy. Google loves blogs, so a well-written blog also improves your search engine ranking. Even if you don't have a blog yet – or you don't realise how useful it could be – I'll show you how to create one and have it up and running with valuable material immediately.
E-Book: Write Now
Words can speak louder than actions. Despite the growth of the Internet and other high-tech media, writing is still one of the most powerful tools for communicating your ideas and expertise. By communicating your message in writing – clearly and concisely – you can develop your expertise, build credibility and establish yourself as an authority.
Webinar Recording: Articles That Tell and Sell
One of the easiest ways to position yourself as an authority is to write high-quality articles and post them in strategically-selected places on-line. Based on the "Lead With Value" chapter in my book "Fast, Flat and Free".