The eGurus CommunityBecause of the Internet, this is the best time in history to be a speaker, trainer, consultant, coach, author or other infopreneur with a message to deliver and sell. It's easier than ever to reach more people, deliver your message in different ways, and do it more efficiently and effectively than ever before. That's the good news. But there are two bits of bad news. First, the Internet has also made it easier for other people to deliver the same message as you do, to your markets and in ways that you don't offer. If you don't embrace the power of the Internet, you'll be overrun by others who do. The second is that, even if you do decide to embrace the opportunity, it's not easy to know where to start. The problem today isn't the lack of information on the Internet - it's having too much information, and knowing which bits are relevant and valuable to you. That's where the eGurus Community comes in ...
I created the eGurus Community for business owners who wanted access to me from time to time. Think of it like having me on retainer, so you can call on me for advice about your on-line strategy whenever you need it. You also get access to plenty of other resources for your business, in a variety of formats - including webinars, e-books, articles, Web sites, audio downloads, special reports and more. But it's not just driven by you. I also run regular webinars, write e-books and keep you up to date with the best strategies and tactics for marketing and delivering your products and services. It is a community, so you also get the chance to connect with other like-minded business owners. Who is it for?This is not for everybody! It's not even for everybody in business. We are infopreneurs, not just entrepreneurs. In other words, it's for people who are actively engaged in a business that makes money from the ideas in their head, and who also want to tap into the power of the Internet to reach more people and deliver messages more effectively. You might be a professional speaker, a trainer, a consultant, a coach or some other kind of infopreneur or thought leader. You'll be part of a community that runs a similar business as yours, though of course each in their own way. This is an important distinction, because it means you'll be sharing ideas that are tailored to your business. For example:
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The community is a community, where you can create your own profile, take part in discussions, upload photos and videos, start private groups, and more. If you're familiar with social networks like Facebook, this is similar - except it's private and exclusive. 15 Reasons to Join the eGurus Community1. Monthly webinarsI conduct one or two webinars a month exclusively for members of the community, on various topics related to leveraging your expertise on-line. Here is the list of coming webinars:
Past topics (with recordings available in the community) include:
2. Strategic consulting sessionsThe eGurus Community has lots and lots of valuable resources, but sometimes you might want to ask me a question directly. These don't necessarily require a paid consulting session, but a quick chat might be better than just an e-mail reply. And although a lot of these questions are answered somewhere in the community, sometimes it's useful to have that quick chat just to get you going in the right direction. As a member, you have access to a 20-minute complimentary telephone mentoring session each month for this purpose. 3. Buy some of my "mental real estate"When you become an eGurus member, I take an active interest in you and your business. I read a lot of books, blogs and Web sites; I listen to a lot of podcasts; and I watch many on-line videos. Whenever I see something that might interest you or your clients, I'll let you know. This is an extremely valuable part of your membership. I won't send you low-value junk; whatever I recommend or pass on will be something that I truly believe would be useful to you or your clients. 4. "How-To" E-books and ReportsYou get free access to my collection of high-quality e-books and audio programs to help you leverage your Internet technology most effectively. Most people have to buy these products, but they're available to you free as part of your membership. Here's a sample of what you get:
5. On-Line Tutorials and ResourcesGet free access to the eGurus Document Vault, a collection of links, e-books, articles and other useful resources for your on-line strategy:
Browse the Document Vault here to see what's available ... 6. Discussion ForumEngage with other members - asking questions, sharing ideas and building on everybody else's experience and expertise - for example:
7. Promote Your EventsYou're welcome to promote your own events - paid or unpaid - to other members of the community. 8. E-Learning Mastermind Group
9. Slide DecksThere are a number of "slide decks" in the eGurus Vault, to give you an overview of a topic, with links to more detailed information. A "slide deck" is a cross between a PowerPoint presentation and an e-book. It presents information in an overview form, just like in PowerPoint. But it also has more detail, including links to additional resources. 10. Expect More E-bookEvery year, I publish the Expect More e-book, with articles from eGurus members. The idea is that we each write an article, I compile the e-book, and we each have a high-quality gift to share with our databases. What's more, it's an excellent way to get your name and expertise in front of everybody else's database.
You can download the e-books - free of charge - from the E-Books section of my Web site. 11. Access to Other ExpertsFrom time to time, I invite other experts to present the webinars, not only to help you with your Internet technology, but also to help you with other parts of your business. Here's a sample of what's already there - as audio or video recordings:
12. Group mentoring sessionsI also run regular group mentoring sessions in Perth, and other cities when I'm travelling. Each session is 90 minutes long, has a small number of participants, and is focussed on answering your specific questions. To allow people outside Perth to attend, I regularly offer these in webinar format as well. Non-members pay a fee, but they are included at no charge for eGurus members. 13. Interview me for your marketOf course, the Internet doesn't just affect us infopreneurs; it affects everybody else as well, including your clients. As an eGurus member, you can book time to interview me about how the Internet is affecting your clients. You have the rights to use this interview as a product, as a gift to your newsletter database, as a loyalty gift to top clients, or in any other way. 14. Use my network of suppliersI share with you my network of suppliers, especially people I've built a relationship with over time. This particularly applies to the area of product creation - for example, ghostwriters, editors, transcribers and book designers. This saves you the trouble and uncertainty of sourcing these suppliers yourself. 15. CommunityBe part of a community of like-minded experts looking to gain more from their on-line strategy.
16. Members-Only Specials(Yes, I said 15 reasons, but here's a bonus!) Access to member-only benefits and special prices, including:
Why me?In brief: Because I love this stuff and I'm good at it! I've been working with infopreneurs in Australia and elsewhere since 1997. When I first started my business, we worked with anybody; but I quickly narrowed my market to only work with infopreneurs. I know and understand the business. I know the difference between a speaking bureau and a speaker's agent. I know that self-publishing is not vanity publishing. I know that the glamour of travelling for work wears off fast! I'm a speaker, trainer, consultant and author myself. I speak for money. I present 10-12 webinars a month. I attend - and speak at - speaker's conferences. I'm a member of NSAA, and I get the CDs and magazines. I'm an active member of Thought Leaders, and was one of the founding mentors. Most importantly, this is what I love to do! I spend more time in an average week supporting the eGurus Community than doing anything else. I do this by finding resources for you, preparing and presenting webinars, doing phone consulting, supporting the special interest groups, creating video tutorials, writing e-books, recording podcasts, and so on. This is what I would do even if I wasn't being paid to do it! Become a MemberMembership is $55 per month, which is less than the price of a cup of coffee a day. Heck, if you make use of just one idea from the site in a month, it can potentially set you up for paying for all the coffee you could drink for the rest of your life!
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