About Gihan Gihan Perera is an expert in leveraging your expertise. He works with infopreneurs (speakers, trainers, consultants, coaches, authors, and other experts), business owners, CEOs and strategic leadership teams to leverage their ideas, knowledge and insights, in one-on-one meetings, group presentations and on the Internet. Over time, he's learned from the masters of persuasion and influence - including professional speakers, trainers, coaches, politicians, advertisers, marketers, magicians, hypnotists, con artists, salespeople, negotiators and business leaders. He is an entrepreneur, business consultant, speaker, mentor and interviewer. He's also a prolific author, with six published books, numerous e-books and a series of audio programs. His formal background is in science and technology, but he's always been interested in people and the way they communicate. He doesn't love technology for its own sake. But he does love it when we use technology to get a message across more effectively. In 1997, when the Web was young, spam was just a luncheon meat, and Google wasn't even a twinkle in its owners' eyes, he founded First Step Communications, one of Australia's earliest Web design businesses. Since that time, it's grown to include clients in every continent (except Antarctica). He still operates as CEO in that business, while also running his own consulting/speaking business. He has a Bachelor of Science degree from the University of Western Australia and an NLP practitioner certification from the Neuro-Linguistic Training Center of San Diego. He lives in the world's most livable city - Perth, Australia - and enjoys an enviable lifestyle, with his own home, his own business and his own teeth. Read Gihan's personal blog.