Gold Star Services
The last few years have seen an explosion in Web services to help your business – event management, multimedia, e-mail, productivity tools, and more. Sign up for this on-line course and I’ll send you one of these each week, explaining how to use them to maximum effect in your business.
Web Site Success for Infopreneurs
Most infopreneurs’ Web sites are cluttered. But if you’ve already got a Web site, don’t throw it away! You might just have to tweak it here and there to get big results. In this free on-line course, every two weeks we’ll look at one aspect of an effective infopreneur’s Web site, and I’ll give you some things to check on your own site to discover whether you’re doing it right.
Webinar Smarts
Would you like to successfully use webinars in your business, but you’re not sure how? Or perhaps you’re intimidated by the technology? The fact is, webinars can be one of your most powerful marketing and presentation tools – if you know how to run them properly.
If you’re a speaker, trainer, consultant, coach, thought leader or other infopreneur, you must know how to use this cutting-edge technology to deliver your material to new and existing clients. This course sends you a tip every two weeks for running better webinars.
Fast, Flat and Free: How the Internet Has Changed Your Business
In this e-course, I’ll explain what’s changed in Internet marketing recently, and what it means for you and your business. The good news – the really good news – for small businesses and entrepreneurs is that it’s shifted in our favour. The “new Internet” favours individuals, smaller players, the personal touch, and a real sense of connection between businesses and their customers.
The bad news – the really bad news – is that if you want to succeed, you’d better do something about it. Through its world-wide reach, the rise of outsourcing, and the ease of access to information, the Internet has made business more competitive, more demanding, and potentially less profitable. If you don’t do anything, you will fail. It’s not just that your business will do better by changing; it will definitely do worse by not changing!
10-Minute Reputation Builders
Most of us have built our life-long reputation with lots of small steps, not a few giant leaps. The same is true on the Internet. You don’t HAVE to spend half your life on Twitter, Facebook, LinkedIn and on-line forums in order to build a credible on-line reputation (although some people do!)
This on-line course sends you daily ideas for building your on-line reputation. Each items takes no more than 10 minutes at a time, so you can do them whenever you have a small window of spare time – waiting for somebody to turn up for a meeting, waiting in line for a coffee, taking a break between bigger tasks, and so on. If you’re really keen, you might even set aside a 10-minute window in your calendar every day!
Doing More With Your Web Site
Even if you’re active with blogging, video, social media and other places on the Internet, people still come to your Web site to decide whether to do business with you. A Web site that never changes quickly goes out of date, looks dated and harms your credibility and brand. In this course, I’ll give you simple ideas – one a month – to help you get more from your Web site.
Create The Future
If you would like a weekly jolt of inspiration, subscribe to this free on-line course. Every Monday I’ll send you one of my favourite quotations – along with a photograph – to motivate and inspire you!
