If you're in a business association, franchise group, sales organisation or professional service group, get Gihan Perera to speak at your conferences about how you and your people can take advantage of the Internet.
The Internet used to be dominated by big brands, large companies and organisations with deep pockets. The "new Internet" favours individuals, smaller players, the personal touch, and a real sense of connection between businesses and their customers.
All of those things are perfect for us in small business.
The bad news is that if you want to succeed, you'd better do something about it. Through its world-wide reach, the rise of outsourcing, and the ease of access to information, the Internet has made business more competitive, more demanding, and potentially less profitable. If you don't do anything, you will fail. It's not just that your business will do better by changing; it will definitely do worse by not changing!
Presentations
Fast, Flat and Free
The Internet has changed the face of business in three key ways: Fast, flat and free:
- The world is faster; customers are more demanding; audiences expect more engagement; computers are more powerful.
- We're flattening hierarchies, barriers and structures: Outsourcing to developing countries is easier; your customers are more knowledgeable; competitors can swoop in overnight; work intrudes into our personal lives; Generation Y wants their personal lives to intrude into their work.
- What used to cost a lot is now free – or almost free: Google takes away your expertise; programmers create free open-source software that rivals any corporate software; volunteer groups form instantly on Facebook.
This presentation helps business owners build a strategy that works in this new world. They will learn how to cut through the clutter of everything they hear about the Internet, simplify it to nine key principles for their business, and focus on the three that matter most right now.
Stay on Top of Social Media (and Still Have a Life)
Social media like blogging, Twitter, LinkedIn, Facebook and YouTube are powerful marketing tools for your business. But how do you stay on top of them without spending every minute of every day on these sites?
The answer is: You don't have to do them all. This presentation helps you identify and focus on the three that will bring you the biggest benefits, which will give you 80% of what you need in Internet marketing – and put you way ahead of most business owners.
Get More Traffic, Make More Sales
Internet marketing is about much more than just trying to get your Web site to the top of Google. It's now about building a reputation, not just relying on advertising. In this presentation, you will learn how to use your expertise to boost your credibility, attract more people to your Web site, and convert casual browsers into long-term customers and clients.
Get Things Done!
The Internet can be a huge opportunity for business owners – especially small business owners – but it can also be a threat if you don't know how to manage your time, energy and productivity.
In this presentation, you'll learn how to tame the on-line tiger once and for all. Learn how to do what matters most, automate and delegate the rest, and use the power of the Internet to add value to your bottom line.
About Gihan
Gihan Perera is a consultant, speaker, webinar presenter and author who works with business owners, CEOs and strategic leadership teams to improve their marketing, sales and persuasion skills in one-on-one meetings, group presentations and on the Internet.
He is the author of ten books, the most recent being Fast, Flat and Free: How the Internet Has Changed Your Business. He has also written numerous e-books and created audio products on effective Web sites and success with information products.
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