If you’re a business leader – in a small or large organisation, business association or professional service group – get Gihan Perera to speak at your conferences about how you and your people can take advantage of the new Internet.
In the "old" Internet, you needed technical skills – or the money to pay people with technical skills – to publish material online. So it was dominated by big brands, large companies and organisations with deep pockets. Online success used to be about branding, hype, advertising, mass markets, needs, traffic, transactions, copywriting and better products and services.
But that’s no longer the case. Now anybody can publish online, so the "new" Internet favours fast, nimble and responsive organisations. Now, online success is about personality, value, reputation, niches, wants, communities, connections, buying frames and better experiences.
If you’re a business leader, the Internet offers great opportunities – provided you do something about it!
Real Leaders Use Social Media
Becoming an influential voice in your social networks
We all know social media is important, but most leaders don’t use it well – and many don’t use it at all. That’s because most of the advice about using it is aimed at marketing and customer service roles, and is wrong for leaders. If you’re a leader – whether you’re a business leader or thought leader – you should be using social media for content, not conversations; for distribution, not discussion; and for strategy, not socialising.
In this practical and interactive presentation, Gihan shows you the five key principles of social media leadership, and how business leaders should be using them in their organisation.
Fast, Flat and Free
How the Internet has changed your business – and what to do about it
The Internet has changed the face of business in three key ways: Fast, flat and free:
- The world is faster; customers are more demanding; audiences expect more engagement; computers are more powerful.
- We're flattening hierarchies, barriers and structures: Outsourcing to developing countries is easier; your customers are more knowledgeable; competitors can swoop in overnight; work intrudes into our personal lives; Generation Y wants their personal lives to intrude into their work.
- What used to cost a lot is now free – or almost free: Google takes away your expertise; programmers create free open-source software that rivals any corporate software; volunteer groups form instantly on Facebook.
In this presentation, Gihan shows business leaders how to build a strategy that works in this new world. You will learn how to cut through the clutter of everything they hear about the Internet, simplify it to nine key principles for their business, and focus on the three that matter most right now.
Get More Traffic, Make More Sales
Turn your Web site visitors into loyal customers
Internet marketing is about much more than just trying to get your Web site to the top of Google. Your Web site used to be the first (and only) place people could find you on the Internet. But that’s no longer the case, and most people will find you somewhere else before they ever visit your Web site. In fact, by the time they get to your Web site, you need them to already know, like and trust you.
In this presentation, you will learn how to use your expertise to boost your credibility, attract more people to your Web site, and convert casual browsers into long-term customers and clients.
In this presentation, Gihan shares the three key skills you need to build your online reputation before they visit your Web site, and the four principles of persuasion you need to use when they get there.
The new rules for higher performance and super productivity in an always-on world
In our highly-connected, “always on”, 24/7 world, the old rules of goal setting, productivity and time management don’t work. Our goals become meaningless when the environment changes, it’s difficult to stay productive when we’re constantly interrupted, globally dispersed teams make meetings impossible, and the 9-to-5 workday just doesn’t make sense anymore.
Instead of trying to fight against this chaos and restore order, harness it to work for you. The new principles for high performance and super productivity are direction (rather than goals), signals (rather than interruptions), collaboration (rather than meetings), and flow (rather than time management).
In this presentation – which can be tailored for any level of your organisation – Gihan will show you how to apply these principles in your business, so you can improve performance, increase productivity and boost your bottom-line results.
Gihan Perera is a consultant, speaker, webinar presenter and author who works with business owners, CEOs and strategic leadership teams to improve their marketing, sales and persuasion skills in one-on-one meetings, group presentations and on the Internet.
In June 2012, Forbes magazine listed him at #5 in its worldwide list of the Top 10 Social Media Influencers in Book Publishing.
He is the author of ten books, including “Fast, Flat and Free: How the Internet Has Changed Your Business” and “Out of Office: Using the Internet for Greater Freedom in Your Work Life”.