Spread Your Message Articles Message Management You've Lost That Loving Feeling Spread Like Wildfire The Keynote Multiple Products How to Negotiate The Best Speaking Fee Every Time The World Doesn't Need Another Bad Book Spin One Idea Into Dozens of Products A Lesson from the Golden Age of Cinema Create High-Value Low-Cost Products Are You Making the Most of Every Newsletter Article? Teleseminars What Is a Teleseminar? 20 Benefits of Teleseminars Tell The World What is the Ideal Length for a Teleseminar? E-Books Ten Ideas For Writing E-Books FAST Write an E-Book Together The Magic of Ebook Reprint Rights An E-book Success Story Do Your E-Books Have Value? Membership Site Members Stay on Board Three Essential Components of a Membership Site Membership Sites: What's In It for You? Why Would Somebody Want to Join Your Membership Site? Membership Site or Password-Protected Area? Don't Get Obsessed With Web Site Traffic Get Ready For Your Membership Site What To Put In Your Membership Site Membership Has Its Benefits Products Expert Gold: Leverage Nuggets for Information Experts The world's leading free publication for leveraging your expertise into products and profits - online and offline Gihan Perera More ... The Expert Gold Podcast Learn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth Gihan Perera If you're in business as an expert - a professional speaker, trainer, facilitator, seminar presenter, coach, author or consultant - you're probably leaving money on the table every time you speak, write, coach or consult. Learn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth. More ... Spread The Word Marketing with E-Books and Special Reports Gihan Perera Many infopreneurs would like to successfully use e-books in their business, but they don't know how. The fact is, e-books and special reports can be one of your most powerful marketing tools - if you know how to write the right content, publish them in the right format, and promote them in the right way. More ... Join The Club Create Your Own Membership Site Gihan Perera Membership has its privileges. Membership sites have become hot Internet properties in the last few years, and can be a highly profitable source of recurring income for speakers, trainers and other infopreneurs, but most people who start them don't succeed with them. By learning the right way to build your membership site, you can add new income streams, reach new markets, and create greater profits in your business. More ... Advanced PowerPoint The secrets of getting Powerpoint to really do what you want Gihan Perera Are you sick and tired of using the same colours and clip art in all your PowerPoint presentations? More importantly, are your clients sick and tired of seeing yet another slide shows that looks just the same? Do you know that there are ways to extend the power of PowerPoint way beyond what comes with the basic package? It's possible to be much, much more professional than the vast majority of PowerPoint users. And it's easy to do ... when you know how! More ... Creating Interview Products Make money from other people's expertise Gihan Perera One of the easiest ways to create audio products is to interview an expert on their special subject, or have somebody interview you on yours. This can then be converted into physical audio CDs, or uploaded to your Web site as MP3 downloads. More ... Keep The Learning Alive Using Online Courses to Deliver Educational Material Gihan Perera Most people who attend a conference, training course or seminar don't take action. With an on-line course that delivers on-going material to reinforce your live presentation, you embed the learning, create lasting results, and create more value for your clients and customers. More ... Magnetic Messages Take the leap from just making a presentation to really making a difference. Gihan Perera Although your presentation might be the most important thing in your world, it’s just one of the hundreds of messages your audience will receive that day – so it’s easily forgotten. When you craft a magnetic message, it has deeper impact, a wider reach and a life of its own long after you’ve gone. This practical program gives you the tools and ideas you require to make more impact, motivate your audience to action, and boost your business, career and personal life. More ... On-Line Presentations and Slide Shows Gihan Perera If you're a speaker or trainer using PowerPoint or Keynote, you probably already use it more effectively than most people. But are you leveraging this skill into on-line presentations as well? In this webinar, I show you how to use PowerPoint or Keynote to create powerful on-line presentations, which you can either use for marketing purposes or as part of your on-line learning programs. More ... Online Visuals Without Video Gihan Perera On-line video is hot right now, but it's not easy to create a PROFESSIONAL on-line video. But why are we thinking that video is the only way to present information visually on the Internet? There are other ways as well, some just as impressive - and sometimes even more impressive - than video. More ... Other People's Expertise Finding High-Quality Content on the Internet Gihan Perera Content is still king. Being an expert doesn't mean you have to create everything in your area of expertise. It means you can provide relevant, meaningful content in your area of expertise - even if you didn't create the content yourself. By tapping into high-quality content freely available on-line, you can add value to your material and enhance your credibility. More ... Presenting to Modern Audiences Take the leap from just making a presentation to really making a difference. Gihan Perera and Alicia Curtis Technology has not just changed the way you deliver your material; it's also changed the way audiences engage during a presentation. Modern audiences expect more than just sitting still listening and watching a presenter. They've Googled you before you arrive. They've checked out your on-line reputation. They expect to participate and interact. They take notes on their iPhones and laptops. They use Twitter and SMS to chat with their friends. They want more interactive exercises. They require more opportunities to talk with other attendees. They have a low tolerance of presenters who don't use technology or use it badly. More ... Show me! Use Online Videos to Create Compelling Experiences Gihan Perera Online video has finally come of age. For years, speakers, trainers and other infopreneurs saw the potential for video as the ideal vehicle for marketing and distributing their message. Until recently, video on the Internet was a dream, but it was slow, clunky and required special software. Now it's a dream come true. Internet access is better, the software for producing video has improved, and Web browsers now play video easily. It's the perfect time to create online video. More ... Spin Turn One Idea into Hundreds of Information Products Gihan Perera If your most common complaint is that you don't have time to create products, maybe you're not taking full advantage of the material you've already created. Creating new material is fun - and important. But don't overlook the opportunities to take your existing material and spin it into other forms. Available FREE when you subscribe to the Expert's Gold newsletter. More ... Teach the World: Tap Into the Power of Webinars The Webinar on Webinars Gihan Perera Webinars are the hot new way to deliver information, especially in this time of climate change awareness, corporate cost-cutting, emphasis on lifestyle and global access. In this webinar recording, I explain how to use webinar technology to deliver your material effectively. More ... Tell The World Tap into the Power of Teleseminars Gihan Perera Teleseminars are a low-cost, high-quality way to sell your message, your products and yourself. Use teleseminars to add value to your existing presentations and deliver your material to more people, more often for more money. More ... The Art and Science of Mentoring Gihan Perera and Ann Rolfe Coaching was the hottest service offering for experts ten years ago; now there's a gradual shift to mentoring. In this webinar, Australia's leading mentoring specialist Ann Rolfe teaches the art and science of effective mentoring. More ... World Class Presenter Gihan Perera and Matt Church Presentation skills have always been important. It used to be that you could bumble along with a clunky PowerPoint slideshow and get by delivering with a few bullet points to a polite crowd of 30-3,000. Not any more! Today’s audience is more sophisticated on your topic than ever before. They Googled it before you stepped on stage and they can ‘twitter’ or email their feedback while you speak! More ... Write Now How to write so that you can sell, persuade and make a difference Gihan Perera and Samantha Perera Words can speak louder than actions. Despite the growth of the Internet and other high-tech media, writing is still one of the most powerful tools for communicating your ideas and expertise. By communicating your message in writing – clearly and concisely – you can develop your expertise, build credibility and establish yourself as an authority. More ... Write Now How to write so that you can sell, persuade and make a difference Gihan Perera and Samantha Perera Words can speak louder than actions. Despite the growth of the Internet and other high-tech media, writing is still one of the most powerful tools for communicating your ideas and expertise. By communicating your message in writing – clearly and concisely – you can develop your expertise, build credibility and establish yourself as an authority. More ... Your E-Learning Strategy Gihan Perera Many speakers and trainers want to deliver their material on-line, but don't know how to do it effectively. It's not enough to just turn a training program into an on-line course or a keynote presentation into a webinar. You must get your strategy right, and create a program that delivers material in a variety of ways to match different learning styles and audience needs. More ...