Internet Marketing Boot Camp - Sydney, 23-24 October 2008

It's one thing to be doing some Internet marketing. It's even more important to be doing the right Internet marketing.

In this two-day Boot Camp, you'll learn the secrets of marketing the right way on the Internet - and avoiding the wrong way. You'll learn how to avoid the on-line techniques that waste your time and energy, so you can focus on those that give you the greatest leverage and earn you substantial rewards.

Just want the facts?
If you don't want to read this entire page, here's the summary: Learn about blogs, podcasts, video, interviewing, articles, e-books, membership sites, teleseminars, and more. Two days in Sydney, 23-24 October (Thu/Fri), $997 for members, $1497 for non-members. Register now ...

All on-line strategies are not made equal.

Some techniques are easy to use, produce great results, and make you good money. But many will waste your time, are frustrating to use, produce marginal results and bring in low, no or even negative financial rewards.

The Boston Globe said "The Internet changes everything it touches. And it touches everything". The thing is, the Boston Globe said that ten years ago - practically a generation ago when it comes to the Internet.

In the last three years, the Internet has changed again, and it's changing everything all over again. The things that used to work just a few years ago no longer work; and things that didn't even exist a few years ago - blogs, podcasts, Facebook, YouTube, eLance, and more - are now taken for granted.

Three years ago, would you have thought that:

The world's biggest encyclopaedia, Wikipedia, would be created by a community of volunteers?
The world's largest used-car sales dealership, eBay, is an on-line auction site?
Anybody with an Internet connection can make free phone calls, using Skype, anywhere around the world?
The world's most popular search engine, Google, would be built on individual users' recommendations?

Would you have predicted any of that in 2005? Wikipedia, eBay, Skype and Google did. And in doing so, they - and others like them, such as mySpace, Facebook and YouTube - changed the face of the Internet.

What separates the right from the wrong strategy?

In three words: Content. Collaboration. Community.

In the past three years, the Internet has shifted from a promotional medium to a content medium. It's about community, not authority. Villages, not islands. Collaboration, not hierarchy.

In fact, it's shifted back to a content medium. It used to be like this when I first started using it. Then businesses flooded it with commercial material in the late 1990s. Now it's going back to its roots.

This is GREAT news for you!

If you provide practical, high-value, usable content - you'll thrive in the new Internet era. If you don't, you'll die. It's that simple. Instead of futilely chasing every new thing you hear about, you'll be able to focus on the things that work.

If you're already an "information expert" - in other words, a speaker, trainer, consultant, coach, author, facilitator, service professional, or anybody else who makes money from the ideas in their head and the words that come out of their mouth - you've got a HUGE advantage. It's the perfect time for you.

It's also the most dangerous time for you. If you don't take advantage of the Internet's potential NOW, somebody else will. Your competitors aren't other people just like you - other speakers, other trainers, other consultants, etc. Your competitors are the people who can deliver your same message, but in different ways. And increasingly, those different ways use the Internet. And those competitors are reaching out to your clients from anywhere in the world.

Remember, for example, that eBay is the world's biggest used-car sales dealership. If you're in sales, that should scare you - unless you're doing something about it.

So what CAN you do?

I'm hosting this two-day Boot Camp to help you tap into these essential Internet marketing tools and strategies.

So set aside 23rd and 24th October 2008, and join us in Sydney, Australia.

I conducted this same Boot Camp in Auckland in April this year, and it was a huge success.

This will be the only time I'm conducting it in Australia in 2008.

Day 1: Spread the Word (Marketing With Written Material)

We explore how you can use the power of the written word to tap into the Internet to promote yourself and your business. We'll talk about:

Article marketing: By writing and marketing high-content articles that create value and promote yourself, you can develop your expertise, build credibility and establish yourself as an authority. I'll show you how to write the articles and then how to promote them on-line.

E-mail newsletters: Experts build trust, trust builds business. Today’s customers are more demanding, better informed and less tolerant of pushy sales techniques. A well-written, high-quality e-mail newsletter positions you as a trusted adviser to your clients and prospects, leading to more sales, more repeat business and strong on-going relationships.

E-Books and Special Reports: Learn how to turn your written material into profitable e-books and special reports that people are eager to buy, consume and tell others about. Even if you give them away, they can become one of your most important lead generation tools.

Outsourcing using Elance: As an expert in your field, are you giving yourself enough time to focus on your expertise? Or are you wasting time doing other tasks in your business ... tasks that should really be done by somebody else? Learning how to outsource your jobs to services like Elance.com will be one of the most important skills you'll acquire.

Blogging: Blogs boost business. Most business Web sites are static and boring, so they turn people away. A well-written blog that complements your Web site can transform your on-line presence – giving you more ways of reaching out with your message, more credibility as an authority in your field, and more effective ways of supporting your existing customer base.

Day 2: Show and Tell (Marketing With Multimedia)

Extend your message by publishing it in audio and video format, both on-line and off-line.

If broadband Internet access had been widely available earlier, this is what we would have been doing years ago. Well, it is available now, so what are you waiting for?

On this day, we look at these things:

Interviewing: Create high-value audio products fast by interviewing experts on their special subject, or have somebody interview you on yours. Then turn these interviews into physical products (CDs) or electronic products (MP3 downloads) that you can sell or give away to clients.

Podcasting: Break through the mass of e-mail, voice mail and junk mail with the power of podcasting - the Internet’s most powerful tool for creating strong, personal and lasting connections with your clients, prospects and colleagues. A high-value podcast delivered with style positions you as a credible authority, leading to higher sales conversion, stronger business relationships, and a clear competitive edge in a crowded market.

Teleseminars: Teleseminars are a low-cost, high-quality way to sell your message, your products and yourself. Use teleseminars to add value to your existing presentations and deliver your material to more people, more often for more money.

On-line video: YouTube and broadband access have boosted the popularity of on-line video. Learn how to use this technology for delivering content and marketing yourself more effectively.

Membership sites: Learn how to build a thriving membership community that creates on-going value for your members and leveraged income streams for your business. Learn what makes a membership site work, and avoid the traps that get in the way of successful long-term community sites.

Is this program for you?

For most of you, the value of the program will be the awareness of the tools available to you NOW, and the strategy to choose the most valuable for you to get an immediate return. This program gives you practical, hands-on information that will help you successfully build your business.

If you're interested in attracting bigger, more committed leads; and building stronger long-term relationships with your client base; this program is for you.

Not sure? Here's my Unconditional 10 Times Your Money Guarantee

As with all my programs, this comes with a 100% money-back guarantee. Come to both days; ask all your questions; absorb all the ideas, tactics and strategies; complete the workbooks; then take it all away and put it into practice in your business - for a full year. If, after twelve months, you don't make at least 10 times as much extra profit as you paid for the program, I'll personally refund your money.

Can't get much fairer than that, right?

What do you get?

Dates: Thursday 23rd and Friday 24th October 2008
Venue: Sydney CBD venue
Times: 9.30 a.m. - 5 p.m each day

Both days include morning tea, lunch and afternoon tea; and a workbook that covers all the material for the two days.

Register now!

If you're a member of the First Step Member Community, you can attend the two-day Boot Camp for just $997, including GST.

Click here to register here for the members-only price.

If you're not a member, you can register for the member price, and you'll then also be registering for membership of the Community ($77 per month, charged automatically to your credit card each month).

Click here to register here for the members-only price.

Alternatively, if you don't want to become a member, you can still register for the Boot Camp at the regular price of $1497, including GST.

Click here to register here for the regular price.

SPECIAL EARLY BIRD BONUS
If you're one of the first 12 people to make a booking, you'll also get a complimentary one-hour telephone coaching session with me, which you can use within 12 months of completing the Boot Camp.
This is a limited offer, because of course my own time is limited.