Book Review: Location Independence, by Paul Truant

Location independence is the idea – becoming more and more common – that you can live and work from anywhere, without being confined to a fixed office. This book is an overview of what it takes to set up such a lifestyle.

Location independence has two parts: physical freedom (which is now possible because of the Internet) and mental freedom. Truant starts by tackling the mental aspect – including the mindset you need. The book is broadly based on the idea of “geoarbitrage”, which put simply just means that you can live in countries with a lower cost of living, while earning money from customers outside that country. In other words, your money goes further. This can be a very effective lifestyle, provided you’re open to the idea of living elsewhere and embracing other cultures.

Because of this central idea of travel, most of the book describes what it takes to plan for moving to another country, but from the viewpoint of a location independent worker rather than a holidaymaker.

If you’re interested in pursuing this sort of lifestyle, this book would be an excellent starting point.

Buy the book from Amazon.com.

Book Review: Marketing for She Experts, by Pam Brossman

An excellent little book to help you get started with powerful content marketing tools.

Although the book title suggests it’s aimed at women business owners (and the subtitle is “8 Profitable Marketing Strategies for Women Entrepreneurs”), that’s only because that is Brossman’s main target market. In fact, everything in the book is applicable to all business owners who want to use online marketing to demonstrate their expertise and use that to attract new business.

I particularly like this book because it goes beyond the obvious and most common online marketing tools, such as blogging, social media, video and podcasting. Although these are all powerful tools, there are plenty of other resources available to help you in these areas. Instead, in this book, Brossman looks at more substantial techniques, including:

  • online courses
  • webinars
  • teleseminars
  • mentoring and coaching
  • digital magazines
  • live events

These do take more time and effort, but if you do them right, they can be very effective. The book devotes a chapter to each, with enough information to determine whether it will work for your business, and enough guidance to get you started.

Buy the book from Amazon.com.

Book Review: How To Attract, Engage And Retain Customers With Mobile Marketing, by Deon Bryan

This is a short, but useful, overview of how to get started with mobile marketing – that is, communicating with customers and clients via a mobile phone or tablet.

It briefly covers text (SMS) marketing, QR codes, mobile Web sites, mobile apps, and social media. It doesn’t cover any of these topics in depth, but it does provide a good overview for somebody who is new to this kind of marketing.

Buy the book from Amazon.com.

Book Review: Your Customer Creation Equation, by Brian Massey

I can’t speak highly enough of this book as an important resource for any business owner who wants to improve the results from their Web site.

This book is all about your Web site conversion – in other words, persuading your Web site visitors to take action. In this respect, it’s different from most Internet marketing books, which focus on traffic – in other words, getting more visitors. But it doesn’t really matter how many visitors you get if none (or very few) turn into customers, clients, subscribers or whatever you want. Of course, traffic is important, but it’s difficult to keep increasing the traffic to your Web site, while it might be much easier to convert some of that traffic.

Massey starts with a simple idea: Your conversion rate is the percentage of people who take action, so to increase your conversion rate you either have to convince more visitors to take action or reduce the number of visitors. The first option makes sense (when you first see it); the second is counter-intuitive but also makes sense!

But that’s just the beginning. The rest of the book presents simple, logical and practical ways for you to improve your Web site conversion rate.

One thing I particularly like about this book is that Massey doesn’t use a “one size fits all” approach. Instead, he groups Web sites into five different groups, and suggests a different goal (and hence conversion strategy) for each:

  • The brochure site: Its aim is to get the site visitor to contact you.
  • The publication site: Get site visitors to subscribe.
  • The online store: Obviously, you want your site visitors to buy!
  • The consultative site (common for business-to-business sales): Prove you can solve their problems, so they get in touch with you.
  • The online service (such as Dropbox or MailChimp): Get site visitors to sign up for the service.

Whichever category your site falls into, you’ll find plenty of detailed advice about how to improve its conversion rate.

Buy the book from Amazon.com.

Book Review: The Online Treasure Map for Motivational Speakers, by Andrew McCauley

This book offers good advice about how to promote yourself as a professional speaker. It’s not detailed, but it’s a good overview and introduction for anybody who wants to build a speaking business.

This is not a book about presentation skills, so look elsewhere if you want to improve your speaking skills. But if you’re already a competent presenter and now want to turn that skill into a business, this is a good way to get started.

Buy the book from Amazon.com.

Book Review: Presentations in Action, by Jerry Weissman

This is a collection of presentation tips, some basic and some more advanced (it’s subtitled “80 Memorable Presentation Lessons from the Masters”). It’s not a step-by-step guide to delivering presentations, but rather a collection of miscellaneous tips. So you can dip in anywhere and start reading.

The 80 ideas in the book are organised broadly in five sections: Content (telling your story), Graphics (using PowerPoint), Delivery Skills, Q&A (handling questions) and Integration (putting it all together). Each idea is a very short section (just a few pages each), and usually involves an example from a well-known presenter from the corporate world, politics, entertainment, and so on.

Because the book doesn’t teach basic presentation skills, it’s not ideal for absolute beginners. But it’s certainly useful for any other level of presenter.

Buy the book from Amazon.com.

Book Review: Promote Your Business or Cause Using Social Media, by Dennis Smith

This book calls itself “a beginner’s handbook”, and that’s a fairly accurate description. That said, it does include the basics of getting started with social media tools.

The book starts by emphasising the importance of blogging, describing how to use both WordPress and Blogger. It then goes on to discuss other tools, such as Blog Talk Radio (for doing a radio show), YouTube, Twitter, Facebook, and tracking tools. The Facebook section is quite detailed, with a lot of step-by-step instructions; the other sections are less so. But for a beginner’s guide, this does a good job of getting you started.

Buy the book from Amazon.com.

Book Review: The Race to the Top: How to Take Over the Social Media Feed, by Jonathan Goodman

This book about social media has one simple idea: The most important place to be seen is in the news “feed” on social media platforms. If you accept this premise, then this book gives you some ideas on how to get there.

I don’t know that I fully agree with Goodman’s point that you need to be constantly in social media feeds. After all, these are brief and transient messages, and I’d rather that you had a solid and permanent online presence. However, I like his techniques for getting into the feeds, and that is by creating strong, solid content that people want to share with others because it’s valuable. If you’re new to content marketing, this is a good book to help you get started.

It’s a short book, so it doesn’t take long to read. However, it’s not very well organized (by his own admission, it’s written as “a continual stream of thought”), so you might have to work hard to sift through it for the gems.

Buy the book from Amazon.com.

Book Review: Write, Publish and Market your Kindle ebook in a Week! by Mahe Zehra Husain

An excellent book for first-time Kindle authors, covering the basics of getting your book on Amazon.com.

This is very much a step-by-step how-to book on how to get your book published. It doesn’t say much about marketing and promotion, but it’s extremely useful for getting your book published in the first place.

Buy the book from Amazon.com.

Book Review: 57 Minutes, by Mike Jackson

This book promises to be a “short, effective and honest guide to help regular people make their lives more fulfilling”. That’s a big promise, and it’s doubtful any book could fufill it. But this book does give you some simple, practical things you can do to be happier more productive.

Each short chapter contains one idea, and the entire book is just a collection of these ideas. The chapters aren’t organised in any particular order, but in general that doesn’t matter because it’s easy enough to just dip into the book anywhere and read an idea in isolation.

If you’re looking for a book to organise your life, this probably isn’t it, because you need something that offers a better framework. But if you just want some simple ideas you can try out to make small improvements, you just might find what you need in this book.

Buy the book from Amazon.com.


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