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Posts Tagged ‘E-mail Newsletter’

Where Are They in the Buying Process?

 17th June 2014 by gihan

I’ve often said that you should deliver high-quality content consistently to your market, to demonstrate your expertise and prove your ability to solve their problems. But what content do you deliver? Well, that depends where they are

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Capel Vale Collects E-mail Addresses – Do YOU?

 12th June 2014 by gihan

Capel Vale collects e-mail addresses

Capel Vale winery, one of my favourites in Western Australia and one of the oldest in the Margaret River region, understands the importance of collecting e-mail addresses:

This is such a simple thing, and it’s not new. But are you doing it?

E-mail

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Inbound Marketing

 5th June 2014 by gihan

This month, we look at inbound marketing, and how to combine social media and e-mail to create a powerful online marketing funnel.

Listen to the episode here:

Download the MP3 file here.

Subscribe to the podcast here.

Social Media Leadership

The key to social media

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The Advanced Guide to Email Marketing for Property Management Companies

 23rd May 2014 by gihan

In the age of Smart-phones, social media and information overload, email is not only alive, but it’s the number one channel that consumers use most and it’s the number one channel they prefer to receive marketing communications from

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Making Things Happen

 1st November 2013 by gihan

In this episode, we focus on getting things done and making things happen. Interview with Tony Fountain, segment from Eagle Waves Radio, and Chris Pudney on how to get focussed.

In this episode, we focus on getting things done and making things

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Why Doesn’t Every Business in the World Do This?

 9th September 2013 by gihan

Studio Bomba capturing e-mail addresses

One of my local retail shops, Studio Bomba, has this clipboard and form at the counter:

It’s a simple idea, and certainly nothing new. But why doesn’t every business in the world do this?

Even more importantly: Why don’t you?

Any

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Selling In The Internet Age

 4th June 2013 by gihan

The Internet has changed the way we buy – which means all businesses need to change the way they sell.

Listen to the episode here:

Download the MP3 file here

Be Their First Choice

One of the biggest ways the Internet has changed selling is that you don’t

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How to Find Subscribers for Your E-Mail Newsletter

 12th December 2012 by gihan

There’s no magic place for finding the right subscribers to your newsletter. It’s simply a matter of consistently seeking people who are interested in your area of expertise, and convincing them to subscribe to your list.

In most cases

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Convincing People To Join Your Mailing List

 29th November 2012 by gihan

Even if you attract people to your newsletter sign-up page, it’s another thing altogether to get them to sign up! You might be surprised (and disappointed) at how difficult it is to convince people to join your mailing list, especially now

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The Best Internet Marketing Tool In Your Business

 17th July 2012 by gihan

A gourmet supermarket near me is running a competition for customers, with a $650 prize for the winner. It’s fairly easy to enter – you simply fill in an entry form and go into a draw:

Nothing remarkable about that alone, but they have

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