Leveraging Your Thought Leadership
Facebook, Twitter and LinkedIn were the “Big Three” of social media, and now Google+ has thrown its hat into the ring as well. You might be excused for despairing that you don’t have time to be active on them all.
The good news is: You don’t have to!
Despite what a lot of people say, social media isn’t the be-all and end-all of your on-line presence, especially for eGurus.
Here’s what you do instead …
Thanks to the Internet, clients today are smarter, savvier and more sophisticated than ever before. When they come to you, ready to buy, you can bet they didn’t suddenly think of you five minutes earlier. This is the biggest change in the sales process: You used to be the first port of call in their buying cycle (or if not you, at least a bureau or agent). But no longer.
Google does NOT care about the keywords META tag. But it does care about 23 other things on your Web site.
Stop trying to do it all by yourself. One of the easiest ways to serve your market better is to bring in other experts who can help them. Stop thinking about yourself; and think instead of your market, your audience, your readers, your loyal followers.
The Internet has changed the way we buy and read books. If anything,
there’s been a resurgence in reading, because of increased availability to printed books, and new formats like e-books and audio books.
Listen to this episode from the Expert Gold podcast:
You might have heard the idea of writing a free e-book and sending it to as many people as possible. Writing the e-book isn’t difficult. The real value is in how you distribute it. Let’s look at 25 different ways to use that e-book.
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The one thing that sets you apart from others is your expertise. Be so good they can’t ignore you!
Listen to this episode from the Expert Gold podcast:
Your blog is a Web site, so you can promote it in the same way you promote any other Web site – and there are some other neat tricks as well.
Listen to this episode from the Expert Gold podcast:
After all the fuss with Facebook, Twitter and other social media platforms over the last couple of years, it’s interesting to see that the humble Web site is making a comeback. Why? Because business owners realise their Web site is their most powerful lead conversion tool.
Listen to this episode from the Expert Gold podcast:
Some marketers know how to write good content, but then make the mistake of not doing enough with it. Every article you write has the potential to do so much more for you in building your on-line reputation, establishing your credibility and bringing qualified traffic to your Web site.
Listen to this episode from the Expert Gold podcast:
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