Expert Gold Radio brings you monthly ideas, information, interviews and insights into leveraging your leadership – through better communication, on-line learning and Internet marketing.
Listen to the episode here:
Content Marketing Made Easy
Content marketing is a bit of a buzzword now, but behind the hype is an important tool for building credibility, positioning yourself as an authority, and getting high-quality enquiries to your business. In this episode, I talk about why content marketing is important, and then show you how to create and distribute high-quality material easily and quickly.
Out of Office: Yahoo and the Telecommuting Controversy
On 22nd February, Yahoo’s CEO Marissa Mayer made a ruling that all Yahoo staff need to be physically in the office – in other words, no more Out of Office work. The decision sparked off discussion, debate and arguments, both in the tech media and in mainstream media as well. Now that the dust has settled, my friend Chris Pudney and I talk about some of the issues around this – including productivity, convenience, comfort and collaboration.
Get the book “Out of Office” here.
Content Marketing Workshops in Sydney
If you’d like to know more about content marketing and how to use it in your business, come to my two one-day workshops in Sydney this month.
The first one puts your content marketing platform in place, with blogging, special reports, article writing, and social media. Then, on the following day, we look at making your ideas more visual - through slide shows, PowerPoint, video, infographics, and animation. Come to one or both sessions – whatever suits you needs.
Find out more here:
It’s one thing to have the latest and greatest technology, but another altogether to make sure it’s being used to make yourself and your teams more productive, more effective, and even happier! Donna Hanson, who is an expert in exactly this area, talks about the leadership challenges of integrating technology into an organisation.
Reputation management expert Neryl East discusses how organisations should manage their online reputation in this more open, connected, and transparent world – and need to do it before a crisis hits!
E-mail and productivity specialist Steuart Snooks talks about the importance of thinking carefully when writing your e-mail, and shows how writing better e-mail can reduce your incoming e-mail overload as well.
Join brand expert Michael Neaylon as we talk about the importance of building a strong personal brand – one that’s aligned with your values and dovetails with your organisation’s brand as well.
I share a simple but powerful goal-setting process, which I use myself every year, and something I have shared with clients, colleagues and friends. It doesn’t replace any of the other goal-setting processes you might be using, but it’s a useful framework to take stock of where you are, and identify where you’d like to be in 2013.
Rachel Staggs, from SRS Coaching and Consulting, is a business consultant for financial advisers, and helps clients with one area they often need help with: marketing. In this interview, we talk about online marketing and offline marketing for experts and business owners, and how to position yourself as an authority.
The Positioning Matrix is an elegant tool for creating a flexible way of positioning yourself in many situations – at a networking event, on social media platforms, in writing sales copy, on your Web site, and more.
If your social media strategy is floundering, and you’re not getting a return on the time, money and effort you invested in it, don’t try harder and put more effort into it. Instead, revamp it altogether.
Dan Poynter is a world-recognised expert on non-fiction publishing. In this interview, he talks about recent changes to the publishing world, e-books vs printed books, the power of being a published author, and more.
One of the best tools is LinkedIn, which is the biggest online business network, and is an essential platform for experts when dealing with peers and business clients. In this interview, Kirsten Hodgson, author of “LinkedIn For Lawyers”, describes how any business professional can use LinkedIn effectively.
