Google is an amazing company (currently ranked the world’s most valuable company) and it does some amazing things. But it’s still run by a bunch of engineers who don’t seem to know much about marketing. If they are successful, they
Posts Tagged ‘Framing’
A client was talking to me recently about the Google Analytics on her Web site, which had given her some extremely valuable information about what people were clicking on after they had arrived at the home page. I commend her for doing this level of
>I saw this sign outside a liquor store:
This is a great example of risk reversal because it solves a problem that dogs many a party host: They don’t want to order too much and waste money, but they also don’t want to order too little
>I don’t need any more food storage containers. But when the Catch of the Day Web site recently e-mailed me, offering me a pack of twenty, I was almost tempted to buy:Why? Because the deal was only available for that
Every Web site is different, of course, but there’s a common structure that underlies every successful Web site. It consists of four layers, so think of your Web site as being like an onion.
The first, innermost, layer is your on-line “shop”
>Your products might be world-class; your marketing might be persuasive; and your market might be primed. But are you (and your business) fascinating?
That’s the question Sally Hogshead attempts to answer in her book. And this is more
After all the fuss with Facebook, Twitter and other social media platforms over the last couple of years, it’s interesting to see that the humble Web site is making a comeback. Why? Because business owners realise their Web site is their most
>Quick quiz: If you stumbled across a business Web site and saw this as its tagline on the home page, what would you think the business does?
Turns out they sell e-mail marketing software. OK, raise your hand if you guessed that … ? Hmmm
>Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard Thaler and Cass Sunstein
>Nudge is another in the long line of books about social psychology as it applies to influence and persuasion. The first ground-breaking book in this genre was Robert Cialdini’s book Influence