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Posts Tagged ‘Framing’

Google Still Makes Basic Marketing Mistakes

 5th August 2014 by gihan

Google is an amazing company (currently ranked the world’s most valuable company) and it does some amazing things. But it’s still run by a bunch of engineers who don’t seem to know much about marketing. If they are successful, they

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Get Inside Your Web Site Visitor’s Head

 14th December 2011 by gihan

A client was talking to me recently about the Google Analytics on her Web site, which had given her some extremely valuable information about what people were clicking on after they had arrived at the home page. I commend her for doing this level of

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>Take Away the Risk For Your Customers

 7th December 2011 by gihan

>I saw this sign outside a liquor store:

This is a great example of risk reversal because it solves a problem that dogs many a party host: They don’t want to order too much and waste money, but they also don’t want to order too little

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>Catch of the Day uses the Why Now principle

 5th May 2011 by gihan

>I don’t need any more food storage containers. But when the Catch of the Day Web site recently e-mailed me, offering me a pack of twenty, I was almost tempted to buy:Why? Because the deal was only available for that

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Promoting Your Products and Services the Right Way

 11th April 2011 by gihan

Every Web site is different, of course, but there’s a common structure that underlies every successful Web site. It consists of four layers, so think of your Web site as being like an onion.

The first, innermost, layer is your on-line “shop”

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Fascinate, by Sally Hogshead

 25th March 2011 by gihan

>Your products might be world-class; your marketing might be persuasive; and your market might be primed. But are you (and your business) fascinating?

That’s the question Sally Hogshead attempts to answer in her book. And this is more

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Social Media Gets Their Attention; Your Web Site Makes The Sale

 2nd February 2011 by gihan

After all the fuss with Facebook, Twitter and other social media platforms over the last couple of years, it’s interesting to see that the humble Web site is making a comeback. Why? Because business owners realise their Web site is their most

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>Turning features into benefits isn’t always the right thing to do

 30th January 2010 by gihan

>Quick quiz: If you stumbled across a business Web site and saw this as its tagline on the home page, what would you think the business does?

Turns out they sell e-mail marketing software. OK, raise your hand if you guessed that … ? Hmmm

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>Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard Thaler and Cass Sunstein

 14th January 2010 by gihan

>Nudge is another in the long line of books about social psychology as it applies to influence and persuasion. The first ground-breaking book in this genre was Robert Cialdini’s book Influence

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>Yes!: 50 Scientifically Proven Ways to Be Persuasive

 24th May 2009 by gihan

>This book presents 50 ideas for being more influential and persuasive, drawing on findings from research into the psychology of persuasion. One of the authors is the man generally regarded as the father of this field: Robert Cialdini (with his

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