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Posts Tagged ‘Free’

Don’t Wait – Start Blogging Now

 21st November 2013 by gihan

An expert I respect highly has just started blogging again, after being ?missing in action? for the last couple of years. But it?s obvious that he is back on his blog only because he?s promoting a new workshop he?s selling. More ...

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Grow Your Business – by Matt Church

 15th November 2013 by gihan

Grow Your Business Matt Church

This short e-book is a mini-marketing plan for any thought leadership business ? and in fact, for any business that wants to position itself as a trusted adviser to their customers and clients. It?s a book about marketing strategy More ...

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>The Fruits and Failures of Free: An Interesting Post from Ian Berry

 19th October 2011 by gihan

>Ian Berry raised a very important point about “Free vs Free” in a frank post on a LinkedIn group. Here’s an edited version:

?I give away lots of digital content via blogs, articles, videos, slideshares, you name it. I give More ...

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>Are You Showing Off Enough?

 25th November 2010 by gihan

>I recently attended a concert performance by the Auckland Symphony Orchestra. In fact, it was a “free family concert” – one of a few they do each year for the people of Auckland.

Although they didn?t charge us any More ...

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>How to work with the "free" culture – some companies get it

 9th October 2009 by gihan

>U.K. singer Lily Allen recently sparked a firestorm with her comments supporting the music industry?s proposed draconian action against alleged copyright violators. So much so that she More ...

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>They just don’t get it!

 27th May 2009 by gihan

>Here are three news stories about organisations that just don’t “get” the modern world of Fast, Flat and Free:

A clever Sydney software developer created a $2.50 iPhone application showing Sydney rail timetables. It was an instant hit with commuters, but

RailCorp More ...

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>Where do you draw the line between ‘free stuff’ and paid services?

 11th May 2009 by gihan

>Somebody recently asked this question on LinkedIn (edited version here)

?I?m putting together some brand new packages and would love some advice from the group. I currently give away a 10-page e-zine (10 editions per year), a weekly More ...

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>Fast, Flat and Free: How Will Your Business Cope in Today’s Connected World?

 9th May 2009 by gihan

>The Internet has changed the face of business in three key ways: Fast, flat and free. In other words:

  • The world is faster; customers are more demanding; audiences expect more engagement; computers are more powerful.
  • At the same time, we’re flattening hierarchies, barriers and structures: Outsourcing to developing countries is easier; your customers are more knowledgeable; competitors can swoop in overnight; work intrudes into our personal lives; Generation Y wants their personal lives to intrude into their work.
  • What used to cost a lot is now free – or almost free: Google takes away your expertise; programmers create free open-source software that rivals any corporate software; volunteer groups form instantly on Facebook.

What does this mean for you and your business?

Well, the opposite of ?fast, flat and free? is ?slow, bumpy or expensive?. More ...

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