An expert I respect highly has just started blogging again, after being “missing in action” for the last couple of years. But it’s obvious that he is back on his blog only because he’s promoting a new workshop he’s selling
Posts Tagged ‘Free’
This short e-book is a mini-marketing plan for any thought leadership business – and in fact, for any business that wants to position itself as a trusted adviser to their customers and clients. It’s a book about marketing strategy
>Ian Berry raised a very important point about “Free vs Free” in a frank post on a LinkedIn group. Here’s an edited version:
“I give away lots of digital content via blogs, articles, videos, slideshares, you name it. I give
>I recently attended a concert performance by the Auckland Symphony Orchestra. In fact, it was a “free family concert” – one of a few they do each year for the people of Auckland.
Although they didn’t charge us any
>U.K. singer Lily Allen recently sparked a firestorm with her comments supporting the music industry’s proposed draconian action against alleged copyright violators. So much so that she
>Here are three news stories about organisations that just don’t “get” the modern world of Fast, Flat and Free:A clever Sydney software developer created a $2.50 iPhone application showing Sydney rail timetables. It was an instant hit with commuters, but
>Somebody recently asked this question on LinkedIn (edited version here)
“I’m putting together some brand new packages and would love some advice from the group. I currently give away a 10-page e-zine (10 editions per year), a weekly
>The Internet has changed the face of business in three key ways: Fast, flat and free. In other words:
- The world is faster; customers are more demanding; audiences expect more engagement; computers are more powerful.
- At the same time, we’re flattening hierarchies, barriers and structures: Outsourcing to developing countries is easier; your customers are more knowledgeable; competitors can swoop in overnight; work intrudes into our personal lives; Generation Y wants their personal lives to intrude into their work.
- What used to cost a lot is now free – or almost free: Google takes away your expertise; programmers create free open-source software that rivals any corporate software; volunteer groups form instantly on Facebook.
What does this mean for you and your business?
Well, the opposite of “fast, flat and free” is “slow, bumpy or expensive”